6 LinkedIn Tips For Small Law Firms
While Twitter, Facebook and Google+ are becoming increasingly important online marketing tools for small law firms, LinkedIn is still the most popular social network used by lawyers. LinkedIn can be a great tool for attracting new clients and maintaining good relationships with current clients. In order for your small firm to become more effective at lead generation through LinkedIn we’ve gathered a few tips that you can implement to improve your return on investment from investing time in the social business network.
Optimize Your Company Page
Your LinkedIn company page is important for your law firm’s online presence. LinkedIn company pages almost always turn up on the first page in search engine results for your company name. Anyone who ends up on your company LinkedIn page needs to immediately be able to see what your firm is all about. Create a great looking cover image for your page that is relevant and stands out. Make sure that your company profile is completely filled out and that there is information about all the products and services that your firm offers on your page. It is important that all the information (especially contact information) on your page is always up to date. Add a hyperlink to your law firm homepage so people can click through to it.
Encourage Your Lawyers/Employees to be on LinkedIn
While most of your lawyers and other employees will likely already be on LinkedIn, encourage the ones who aren’t to create a profile and link to your firm’s page. When people are looking for legal help, they often like to know what kind of lawyers a law firm employs and what experience they have.
Share Your LinkedIn Page
Put a link to your LinkedIn page on your website, in your email signatures, on other social networks and any other marketing material.
Establish Your Firm as a Thought Leader
Post interesting content on LinkedIn that shows that your firm is a thought leader in the legal niche that you operate in.
Analyze Your Efforts
LinkedIn now offers analytics on everything you post on your company page. Analyze how well your audience is engaging with different types of content to figure out what Your audience enjoys reading about. Following your analysis, you should adapt your content strategy to get better results.
Build Your Network
Connect with colleagues, potential clients and other professionals that you could do business with. For example, you can use LinkedIn to connect with potential expert witnesses that you could use for your client’s cases. Having an extensive network of expert witnesses is something you can leverage to give clients a good reason to hire you instead of a competitor. Connections with other professionals and colleagues could also lead to lucrative business partnerships.
If you haven’t been paying much attention to your law firm’s LinkedIn presence, now is the time to start. Networking and attracting clients is more and more moving online, which you don’t want to miss the boat on. Start implementing the tips we covered as soon as possible to keep up with your competitors in the very competitive online legal space.
Zane Schwarzlose is a writer at Colley and Colley, LLP, a personal injury law firm in Austin, Texas. Zane thinks that LinkedIn is an underused marketing tool.
Posted in Social Networking.
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