Living in a Social Media World
Can you remember the days before MySpace, Facebook and Twitter? I know it was only a few years ago that these Social media platforms entered our lives but, for the life of me, I can’t remember my life without them! With the advent of the online world, I think we knew that life would never be the same again. Information became so easily accessible to anyone who wanted it. This of course was helped along by the mobile phone and by the fact that we could keep in contact with people from anywhere and everywhere using email.
Enter social media, a whole new dimension….
The giant of social media is Facebook without a doubt, but we must look at what social media has done to society as a whole. If we just take the example of my parents: they refused to even try Facebook as they thought it was some stupid site for young people. A few years have gone by and now both my parents are sitting pretty on not just Facebook, but also following blogs and other social media sites as well. My father in particular follows all his favourite artists on their fan pages and reads there blogs, something that I thought I would never see.
Social media has completely changed the game. It’s almost as if we have added supercars to the information highway, because the rate at which we receive our information is absolutely amazing! Twitter, my personal favourite, is providing users with news stories and information before news sites are able to tell us the breaking story. Social media has essentially allowed free speech to advance to a new level, and in this way allowed the world to hear of injustices that were once virtually unheard of.
There is something for everyone
Show me someone who says they not on any social media platforms and I’ll show you someone who lives in the jungle! The point is there is something for everyone. If you are a sports fanatic there are plenty of hangouts that you can join, or follow your favourite players on Twitter and feel as though you are connected to them. So you are a single mom you say? Well there are places for that too—from forums to Facebook groups. You want the news? Then check out Digg and Reddit. Pet lovers, tree huggers and world travellers… there is something out there for everyone to connect to and engage in a social community.
Watch this space
There are few people out there that can go a day without logging on to a social media platform, whether it’s from their PC or your mobile phone. We are now addicted to the connection experience. So, what is the next step? We have already seen search plus your world, where your direct social media interaction is reflected in search results, and we have also seen Facebook Edge determine what we are recommended when we search on Facebook. Social media is also integrating all platforms, as we can already login to sites simply by connecting with one of our social media accounts.
In my opinion, we will see an increase in mobile social media as more and more people will access from sites from their smart devices. Secondly, Pinterest, which already has 21 million members, will accelerate the move to more sharing. Finally, I believe that online video will play a massive role; whether in the form of webinars, how to’s or viral video campaigns. In the end, one thing is for sure, social media will continue to go viral.
Cale Pissarra is a digital marketer and is involved in Social Media Marketing, he loves strategising and coming up with the best social media plan for your business.
Image Credit: 1.
Yup, social media have evaded into our daily life. It has a good role in every domain. I can’t just think promoting my articles without the help of facebook, twitter and all. In one way or other it has affected our lives and have made life better and easy
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