Marketers, Research Social Media Instead of Cheating It
Social media web has always lured marketers: that’s where your customers are, just go ahead, pretend to be their friend and sell them anything!
Social media community is a great way to approach people, to make them trust you and to fool them, right? Well, no, and those who think so, do not get the point.
Like SEO (and every good search engine marketing company knows that and promotes this concept) is not actually about cheating search engines (instead it’s about making the site search engine friendly), SMM is not about deceiving: it’s about using social media to better understand your customers, to hear what they say, to learn their needs, to effectively respond to their needs.
Cheating works until it is uncovered; listening to your customer and following his needs will win his heart forever, turn him into your loyal promoter and advertiser.
Listen to what people Tweet about, track what they write on their Facebook walls, analyze how they respond to your message throughout discussion boards – this route may seem longer but it is well worth it!
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