Home Remodeling Dealers Becoming More Social
For those companies in the home remodeling and repair business, hopefully 2013 finds you modeling a major push in the area of social media.
As more and more companies are finding out, social media can add up to a winning formula for them, that is if they do it right.
Research nationwide has discovered that close to 30 percent of higher-income shoppers claim social media had a hand in determining their selection for home maintenance or repair services. That group also produced notably more reports of maintenance services performed in recent times.
Meantime, the National Association of Home Builders, which surveys remodelers, reported last year that both kitchen and bathroom renovations have gone up 17% from two years ago. Bathroom remodels were identified as a common task by 78% of remodelers and kitchen remodels at 69%.
If you are in the home remodeling and/or repair business, social media should definitely be on your to-do list moving forward, that is if it hasn’t been already.
With the right social approach, you can land more customers, be seen as an authoritative figure in the industry, and hopefully increase your return on investment (ROI).
In order to utilize some of the best-known and most productive social media pages, consider:
* Facebook – The king of all social media sites, Facebook can be a boon for your home repair business. Having a Facebook fan page is a great way to showcase the products and services you offer, answer consumer questions and solve problems, and provide educational materials, including things such as how-to videos, for consumers nationwide;
* LinkedIn – Use this site to describe the different products and services you offer, provide information on the history of your company, and introduce consumers to your key personnel;
* Twitter – Essentially tabbed as the second most popular social media site behind Facebook, this offers another great opportunity to reach out and engage with consumers. Tweet links to informational articles and videos on home repairs and maintenance allows you to be seen as authoritative in the industry. You should also follow new and potential customers, as they may be apt to mention you to their friends and family for business purchases. Also follow the chatter trail, looking to see if people are talking about your products and services, which could open you up for more sales. Lastly, stay on top of what is being said in order to answer questions and provide suggestions to individuals looking to repair or remodel their homes. If they find you quicker to the punch to answer and solve their needs than the competition, you win. Keep in mind, many consumers needing remodels or repairs to their residences will be more likely to purchase from those companies who educate them instead of trying to shove a sale down their throat;
* Pinterest – This site has drawn in a fairly large base of regulars over the last year or two. The obvious draw here is providing imagery of your different products and services. Use a seasonal approach to attract the attention of consumers, meaning now is a good time to be showing outdoor home repair images as many people, especially in the colder regions of the country, start to think spring. As you move into spring, show off home repairs involving patios, pools, yards and more.
About the Author: With 23 years of experience as a writer, Dave Thomas covers a wide
array of social media and consumer topics, including finding the right gutter guards for your home.
Image Credit: 1.
Posted in Social Networking. Tags: social media business, social networking for home remodelers
No Replies
Feel free to leave a reply using the form below!
