Top 10 Reasons For Online Video
Videos are a great way to entice visitors to your website and have them as regular guests. But is this really true to the case? Why should people include videos on their website?
1. Out of the top 100 search engine results, 70 percent of them are videos. What this means is that if your site features video, it has a higher chance of coming up on the first few pages.
2. Of consumer purchase decisions, up to 52 percent are based on watching videos on product demonstrations. How this translates is that out of two products a consumer is deciding on, the one with a video has an advantage.
3. Not only do videos impact purchasing decisions, but consumers who watch videos are 85 percent more likely to buy a product. This means video-watching customers are a higher quality, so putting videos on your site will draw them to your and your business.
4. Being that 66 percent of customers enjoy watching videos and view them more than once, they are drawn to videos with more entertainment and information. So while videos should simple information and grab your attention, more complex data can be included can may need two or more viewings to be truly engaged.
5. Customers are 144 percent more likely to buy a product when they have seen a video about it. So if a customer is visiting two product pages, the one with the video stands a much higher chance of that product being purchased.
6. A web page has a 53 percent higher chance of being on the first page of a Google search result if it has a video. Therefore, when visitors are searching for a product, it will be one of the first sites they click on. A customer might never see it in searching if there your site has no video.
7. On retail sites that feature video, convergence goes up. This means more sales for that site.
8. To prove little doubt videos increase popularity, in February 2013, more than 33 billion videos were watched by 128 million Americans. We love watching online videos.
9. A 5 percent reduction in service calls for Dell was done by incorporating videos. They can be used as tech support and cut cost.
10. It is projected that 50 percent of internet traffic will be accounted for by online video by 2014. This means that it would be wise to position your brand with videos people want to view, because that’s what they do online.
Online video is clearly working to draw people in. With these 10 reasons, you can’t afford not to use videos for your website.
Fred Meek has over 20 years of video production experience and owns MindBOX Productions in Austin, TX.
Posted in Social Networking.
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