How is the Banking Industry Tapping Into Social Media?
Try imagining your bank manager as a tech-savvy person behind a computer rather than a striped suit behind glass.
It might not fit with the traditional idea of a bank manager, but with so many people turning to social media every day, having a positive, interactive social media presence is vital for any company. The banking industry is no exception.
There’s never been a better time for banks to shed their outdated stuffed suit image and start interacting with their customers in cyberspace.
Social media gives banks a fantastic opportunity to show themselves as friendly, honest and communicative.
Here are some banks who are getting into the social media groove, with positive effects.
Wells Fargo
Wells Fargo uses social media to engage its customers in direct conversations with employees.
From asking questions on Twitter to a friendly and informative Facebook page, Wells Fargo has embraced social media with open arms. The bank even has its own YouTube channel for the ultimate personal touch, giving customers a sense of interacting with real people who care.
Dedicated Wells Fargo customers can also read and discuss several themed blogs, covering topics from retirement to their bank’s environmental credentials
All in all, Wells Fargo have used social media to perfectly demonstrate that for their valued customers, the door is always open.
Nicolet National Bank
Nicolet National Bank is a small community bank with big social media ideas that larger banks could learn a thing or two from
Their innovate online “vault” was born out of concern that their smaller budget would make it hard for them to compete with the big boys when it came to making a social media splash.
When the clever people at Nicolet realized that they could use their ideas to create connection for a moderate investment, the Vault was born. The bank’s customers can log on anytime to discuss blog posts, videos and podcasts by the friendly bank staff.
Citi
Citi knows that Facebook is all about sharing and getting involved, and the team behind their Facebook campaigns have taken that to heart to create a highly interactive Facebook page with a fun personality.
Their Make A Difference, One Friend At A Time campaign created exactly what every smart company should create on Facebook: Something shareable.
Customers who referred friends to Citi for a credit card were rewarded with a $50 donation to a charity of their choice for every successful application through their Make A Difference app.
Citi’s Facebook page continues to be regularly updated with interesting facts and quotes designed to generate discussion.
Bank Of America
Bank Of America has taken to Twitter like a duck to water.
The bank operates several Twitter accounts where customers can keep up with news from new products to community investments. Bank of America customers can connect with customer service representatives via Twitter, with discussions going to private message if needed to keep everything confidential.
The bank also has a series of useful “how to” YouTube videos and a LinkedIn profile for customers who might also be looking for a new career.
The world’s banks are starting to get wise to the fact that social media is a valuable tool for customer communication, starting discussions, and branding themselves in a user-friendly way.
Social media offers banks a fantastic opportunity to show their best side, and after the recent financial troubles, there’s never been a better time to start making a favorable impression.
About the Author: Tristan Anwyn is an author who writes on subjects as diverse as health, marketing, Reputation.com reviews, and SEO.
Image Credit: banking.
Posted in Social Networking. Tags: banking and social media
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