How You Can Help Spark Facebook Engagement

Facebook is all about socializing, so be sociable. This doesn’t mean that you have to tell your whole life story but you can mention important facts about your day or talk about special plans you have or trips you’re taking. The main thing is to maintain an online presence. No one wants to follow your company if you just pop in and out every once in awhile. Therefore, don’t let your page go stale, be active and take part in conversations.

When you spend time interacting with your fans, you’ll learn what gets their attention the most. This will help you pick the best topics to discuss that will motivate your followers and get them talking. Here are a few more great ways to spark Facebook engagement so you can keep your fans interested and interacting with you.

Get to the Point

Instead of making long post that you submit once in awhile, keep them short and submit something every day. It’s easier to post regularly when you get to the point and users tend to interact better with short messages, so it’s beneficial in several ways. It’s recommended that you keep them somewhere around 250 characters for the best results.

Timing is Important

When you post is just as important as what you post. Find out when the majority of your fans are the most active. There are tools available to help you determine when the best times to post are. Buffer is a good example of one of these tools.

Encourage Feedback

There are several ways to encourage feedback such as asking questions. When you ask your fans a specific question, it encourages them to respond. Questions can also open the door for fans to talk about the things that are important to them or things they would like to see your company change. You can also ask your audience for their opinion concerning the products or services you offer.

It’s also a good idea to use “call to action” tactics telling your fans what you want them to do. For example, you can ask them to “share” your content or to leave a comment. Regardless of what tactics you use to encourage feedback, you do need to respond to all comments and opinions to let your fans know that you really are listening and that you care about what they have to say.

Offer Incentives

You can do this by offering fans rewards, special promotions and other deals that you can’t get anywhere else. You can also provide your Facebook fans with information about new sales coming up or create special contests just for them. Anything you do special for your fans will spark engagement and increase activity.

Use Images

People automatically respond to photos better than they will to text, so use images to encourage your fans to engage in conversation. Choose something funny, unusual or downright weird and you’re sure to get a positive response. Images paint a clear and concise picture for your fans, so it’s a great way to get conversations started.

These are just a few of the ways your company can spark Facebook engagement and keep the conversations fresh and interesting. Use your imagination and don’t be afraid to get creative.

Lisa Mason is a social media marketing manager, consultant and content developer. She helps brands maximize their earning potential and connect with their target market online. Her goal is to help you stop wasting your time on social media and finally feel social media satisfied!