Are Christmas Cards Dying a Death?
What is happening to the tradition of sending Christmas cards? For over a century and a half, people have been wishing each other seasons greetings with cards – an idea first created by Sir Henry Cole and his designer friend, John Horsely, in 1843.
The popularity of this custom has not faltered, with Christmas cards being responsible for a large proportion of the overall card industry’s trade… until now. In this instant world, the long winded process of writing out a card, adding a stamp and posting it seems to be losing out to the social media method of wishing friends and family a happy Christmas.
In fact, according to the survey conducted by website lovemyvouchers.co.uk, nearly 80% of people send less cards than they sent 5 years ago and as many as 20% of all people exclusively use social media and no longer send cards at all. I wonder what Sir Henry would think to that.
Most people still send family Christmas cards though during the festive season, and it is mainly friends that have stopped getting cards in favour of electronic messages; and of all the social platforms, Facebook is the most popular way of sending greetings with Twitter coming in a close second.
This is an infographic from LoveMyVouchers.co.uk, who carried out a study on newsletter subscribers to find out about changing Christmas card sending habits.
Posted in Social Networking.
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