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January 10th, 2011 by Damian Davila
The professional networking site, LinkedIn, is known for developing effective email marketing campaigns to promote its premium memberships to its subscribers. Below you can find an example of one of its campaigns sent out on August 3rd, 2010
However for the first time on January 6, 2011, LinkedIn tried to promote its advertising platform, LinkedIn DirectAds to its subscribers through…
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January 10th, 2011 by Damian Davila
Funded in 2009 by Kleiner Perkins Caufield & Byers (KPCB), as part of its “iFund,” in cooperation with Apple, and by Reid Hoffman, Founder of LinkedIn and investor in Facebook, Shopkick has the vision of bridging the mobile and physical retail worlds.
Shopkick’s iPhone and Android apps allow store patrons to automatically check in at stores as they walk in,…
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January 3rd, 2011 by Damian Davila
San Francisco based social network game developer, Zynga is known for some pretty out of the ordinary antics such as letting Snoop Dogg blow up an armored truck in the middle of a dessert or hiring scantly-clad mobster ladies to promote Mafia Wars in Las Vegas.
However, Zynga also did an innovative, yet less publicized, marketing stunt through social media…
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January 3rd, 2011 by Damian Davila
For the last 2 years it appeared that the popularity of 3rd party applications for Twitter on smartphones overshadowed the popularity of the social media behemoth. However, the year 2010 saw aggressive moves from Twitter in making sure that it established itself as the main application developer of smartphones apps for Twitter.
iPhone Twitter App
Perhaps the boldest move was…
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December 27th, 2010 by Damian Davila
There is just nothing good on TV!
If you’re anything like me, you must have found yourself zapping through several channels looking for a good show.
Sometimes you would just wish that you would be able to hook up your Internet connection to your TV and browse the web on the same screen that is showing your favorite TV show.…
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December 23rd, 2010 by Damian Davila
Launched on September 2010 as part of the 10th major release of iTunes, Ping created a lot of expectations as millions of accounts were created. However, after only 3 months, this social network has almost disappeared from the mindset of Apple users.
The Google Trends graph above indicates the search volume of the keyword “iTunes Ping” on Google and it…
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December 20th, 2010 by Damian Davila
Groupon’s CEO, 30-year old Andrew Mason, has just joined the Hall of Fame of Entrepreneurs that say no to a lot of money. Just like Facebook’s Zuckerberg did to Yahoo! and MTV Networks just a few years ago, Groupon has declined the $6 billion offer from Google.
There are both supporters and critics of Groupon’s snub to Google, but nobody…
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December 3rd, 2010 by Damian Davila
Available for both Android and the iPhone, the RunKeeper fitness app employs your smartphone’s GPS radio to track the distance, time, pace, route, and elevation of your jogs. If you haven’t heard from them, then it’s about time because PCWorld selected RunKeeper as the ‘Run Smarter’ app among best apps available for multiple phone platforms.
There has been explosive growth…
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November 30th, 2010 by Damian Davila
Google Trends indicates that the gap between the number of searches of ‘cyber monday deals’ and ‘black friday deals’ on Google is closing in as every year passes by.
The numbers you see on the vertical axis of the Search Volume Index (graph above) aren’t absolute search traffic numbers. Instead, Google Trends scales the first term you’ve entered so that…
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November 22nd, 2010 by Damian Davila
“Who we think we are and what others think of us is often very different”
is the motto that fuels the social media startup, Hearsay. Founded in 08/01/2010 and based out of Santa Monica, CA, Hearsay has a team of 6 people, including Ryan MacInnes, CEO and Founder, and Chris Huse, Director of Marketing.
McInnes and his team launched a…
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