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Last.FM – Change Before the Charge!

So, it was recently announced that music website Last.FM is aligning their business model with that of DRM music streaming service Spotify by charging users £3 a month to stream music from their mobile devices. When I first heard this news I have to admit I was pretty peeved – and to some degree I still am! Just before Christmas,… Read more

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Mashable Follow – Mashable Turning Into Social Site

Mashable introduces its own social layer called “Mashable Follow”. The new social layer is its beta stage. Hope this new social layer will help mashable readers to scale down the whole website into a section that only provides the kind of information they’re most interested in. Social curation is the one area that is being focused by mashable. The follow… Read more

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LinkedIn: The First Social Network to IPO

The rumor is true. In my earlier post, LinkedIn Gives Away Advertising Credits, I discussed about the rumor that LinkedIn might be trying to create its cash coffers through this offer because of a possible initial public offering (IPO) early on 2011. On January 27th, LinkedIn filed a registration statement with the Securities and Exchange Commission (SEC), which sets in… Read more

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Facebook And Wikileaks Fight It Out For Nobel Peace Prize

Nothing says Nobel Peace Prize as much as being the nadir of every government across the globe. Snorre Valen, a member of the Norwegian parliament nominated the creator of Wikileaks for the prize because he felt it was “One of the most important contributors to freedom of speech and transparency” in the world. He went on to say “By disclosing… Read more

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Daters Unite! Match.com Purchases OkCupid for $50 Million

For those into the online dating scene, it seems Match.com and OkCupid have gone all the way. A merger between the two sites was announced and the acquisition cost Match.com a reported $50 million. OkCupid is a rival online dating site that has been gaining popularity in recent months. The revenues of the site are primarily received from advertising but… Read more

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Facebook Deals the Next Card

It was announced on Monday that Facebook deals would be launching in Europe and the UK in the very near future. The extension of Facebook’s places function which is already established in the U.S has signed up major partners including O2, Debenams and Alton Towers already. This will add a new string to the digital media marketing bow for many… Read more

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Band-Friendly MySpace In Decline – Can Facebook Pick Up the Slack?

MySpace has been in the news lately – but mostly the news is bad. Massive layoffs have been announced again for the failing social site. In recent months, MySpace has attempted to make upgrades to cater to its remaining users. Bands and musicians in particular were still finding benefit with the site for promoting their music. However, with the large… Read more

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Facebook Moves from Social Networking to Social Responsibility

Facebook has recently joined forces with The National Center for Missing and Exploited Children in the quest to recover missing children.  A link to a new Amber Alert page has been created, allowing Facebooks to fan or request Amber Alert. By linking to this page it will allow users to received up to date news, feeds and alerts regarding missing… Read more

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LinkedIn Gives Away Advertising Credits

The professional networking site, LinkedIn, is known for developing effective email marketing campaigns to promote its premium memberships to its subscribers. Below you can find an example of one of its campaigns sent out on August 3rd, 2010 However for the first time on January 6, 2011, LinkedIn tried to promote its advertising platform, LinkedIn DirectAds to its subscribers through… Read more

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Social Media Blamed for Slump in Christmas Card Sales

If you aren’t getting as many Christmas cards in the mail as you used to you aren’t the only one. The requisite yearly holiday greeting card that was used to stay in touch with far flung aunties has been replaced by keeping in touch through social media. Social media is now an acceptable way to wish holiday greetings. The tradition… Read more

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