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We all know the basic ways that we can customize our Gmail accounts. Just hop into Labs and you can make it into pretty much anything you want. From the ultra-helpful and productivity sparking, to the pretty much pointless and just a little silly, there are a lot of interesting projects you can use to make Gmail your own. But… Read more
In the past few years, social media has become not just a means for people to interact with each other, but also for brands to communicate with their customers. Many companies now use social media to market their products and services, as well as address customer service issues in public. Observing a web host’s social media feeds and stats provides… Read more
Google made a wise decision in the 3rd quarter of 2012 when it bought Wildfire. A leading social media app that is likely going to put the giant in the lead in this advertising arena, Wildfire had a number of interested parties looking to add the app to their arsenal. At the end of the day, of course it was… Read more
The days of simply creating a website and expecting traffic are over. Webmasters and business owners alike are becoming more savvy about what it takes to reach the ideal customer. If you ‘re not in on the trends, your business will be left behind. By analyzing the top Internet marketing trends for 2013, you can stay on top of your… Read more
The growth in smartphones has meant that it has never been easier for people to communicate. No matter the distance that two people are apart, or the social context of their relationship, the increased availability of high speed data transfer and advent of social media platforms such as Facebook and Twitter means that more and more people are able to… Read more
As the New Year draws closer, it is likely that more and more companies will look at what well-known brands like Starbucks (more than 17,000 stores worldwide) and Dunkin’ Donuts (2,600 stores in 30 countries) have done to become more mobile. Being more mobile and engaging in social media to promote such customer activity, both companies have continued to grow… Read more
Not so long ago, just the simple fact of having your business represented on a social media platform was enough to get you noticed. Starting 2012, this is no longer the case and as a result, social media optimization is more important than ever before. With this in mind, here are five great tips that if used correctly will make… Read more
Just as many other industries are getting the message, many in the auto insurance industry have been driving forward when it comes to promoting their brands on social media. Given the fact that more consumers are using different social media networks for a variety of personal and business means, it only makes sense that companies offering auto insurance quotes should… Read more
Up until now, most companies have mainly used social media for marketing purposes. The new marketing techniques resulting from this have proven to be successful and have allowed many enterprises to considerably cut down on marketing costs. Increasingly, meanwhile, financial institutions have also started to use this platform to predict currency movements. Stock and foreign exchange markets are among the… Read more
Let’s face facts! Most people use social networking websites for one thing or another. You rarely come across someone who doesn’t have some kind of social network profile, either a Facebook, Twitter or some other type of account. As a small business, you need to include social media marketing as part of your strategy; the reasons vary, but marketing experts … Read more
