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Given the very social nature of food and drink, it comes as little surprise that companies in the food and beverage industry have embraced social media as an important marketing tool that can significantly supplement their traditional marketing programs. Unlike traditional marketing, social media by its very nature is about two-way communications and building relationships. By contrast, traditional advertising is… Read more
Facebook is presently the most popular social media website. With more than half a billion users, it is an excellent platform for expanding your marketing reach and gaining new customers. This social media website can do wonders for your business if you know how to get the most out of it. Here are a number of ways you can use… Read more
Social media is a part of everyday life for many people. Around the world people participate in conversations, these discussions literally span the globe in importance and sharing. Thanks to the explosive growth and popularity of social media you can find information or opinions on almost anything under the sun. One of these important issues – retirement. No longer do… Read more
When the fast food industry turns to social media, foodie fans follow in droves via sites like Facebook and Twitter. And, considering fast food is an all-American pastime, it’s no wonder franchises that join social media gather quite a following. But, not all fast food restaurants use the same approach when it comes to social campaigning. So, with drive-thru networking… Read more
One of the reasons why Twitter is so popular is because it offers an opportunity for people to interact with their favorite celebrities. Celebrities also use this great social media website to reach out to their fans, posting updates and photos of themselves. Some celebrities are more active on Twitter than others, and they are the ones who gain the… Read more
Along with Facebook and Twitter, Tumblr is another social media phenomenon that has swept the nation by storm. Some other notable social media platforms that we just can’t leave out of this discussion are Instagram, Pinterest, and Vine. Although at first glance many of these platforms may seem like a place of teen angst, teen turmoil, and teen trends, they… Read more
The National Football League (NFL) is one of the most successful sporting leagues in the country and it’s only right that the business makes use of the common business trend; social media. The popularity of Twitter, Facebook, Instagram and other social media platforms has attracted players, coaches, executives and even other staff members. Since the NFL is such a high-profile… Read more
Social media began as the new ‘thing’ years ago with the creation of MySpace. Soon people began to enjoy interacting with each other and social networking took the digital world by storm. Millions of people flocked to join the sites and today even people without traditional computers have a Facebook or Twitter account. Thanks to mobile phones and other internet… Read more
Facebook is all about socializing, so be sociable. This doesn’t mean that you have to tell your whole life story but you can mention important facts about your day or talk about special plans you have or trips you’re taking. The main thing is to maintain an online presence. No one wants to follow your company if you just pop… Read more
Instagram, while relatively new to the social media scene, has become a popular venue for consumers and businesses alike. Started in October 2010, the site allows users to post photos, and its mobile apps let users add filters and effects to their pictures. Instagram can be a great marketing tool for many businesses, but only if you use it correctly.… Read more
