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Social media matters to moms. With more than two-thirds of American moms using Facebook to look for bargains and discuss products, the hand that rocks the cradle really does rule the checkout sales. Savvy baby product companies can harness social media to show that they are trustworthy and understand the concerns of moms everywhere – qualities that will win loyal… Read more
I’m currently nine months pregnant with baby number two, and while I’m not one of those women that loves being pregnant, this time around has been a bit easier. For one, I know what to expect. It’s true that each pregnancy is different, but I know in general how I should be feeling and what’s to come. There aren’t quite… Read more
Airlines know where to look to find out how an airline is doing, and they know what to do if an airline doesn’t come up to scratch. From delayed flights to rude staff to food that tastes like plastic – if an airline commits a faux pas, social media is sure to be buzzing within minutes. So how can airlines… Read more
Is there anything sports fans love more than a good debate? Heated discussions about the best team, fastest touchdown or most important home run can absorb many happy hours. Getting involved, wearing the team colors, sharing opinions with anyone who’ll listen – it’s all part of what makes sport so thrilling, leading to tears, cheers and bitten nails all over… Read more
Social media manager is a relatively new job title, created from the popularity and importance of using social media in company marketing tactics. A social media manager helps to maintain a company or brand’s different social media sites, whether that be posting, replying, interacting, following or just scheduling future posts. A number of job duties are involved under this job… Read more
It seems just about every business is hopping on the social media bandwagon these days, and travel agents have certainly seen the possible benefits. Social networking sites continue to be an excellent way for brands to get their messages heard. With a powerful visual element in the form of gorgeous photos as part of their business, travel agencies stand a… Read more
Promoting non-profit organizations isn’t the same as other types of businesses, but many of the marketing strategies are similar. One of the best ways to promote your self-profit effectively is with social media. You will reach a large audience, most of it costs you nothing, and it is easy to learn. Developing campaigns through social media is easier and faster… Read more
According to a 2012 infographic by CareerBuilder, 37% of employers use social media to check out job candidates. Of those employers, 65% said they were checking to see if candidates presented themselves professionally, 45% wanted to know more about the candidates’ qualifications, and 51% researched to find out if potential employees were good fits for the company’s culture. With… Read more
Social media is a vital component of any business’s plan of action these days. It may even be taking the place of traditional marketing strategies, but just like with the traditional methods, you’ve got to use it in the right way. If your social media plan is being wrongly used, you could be on the path to disaster. Here’s a… Read more
Twitter is chock full of interesting people. Politicians, celebrities, artists, your grandmother…they are just everywhere. But you can get a lot more specific than that. With just a bit of effort you can find mentors and influencers all over Twitter, sharing their ideas and experience, as well as the massive amount of knowledge they have gained over the years. The… Read more
