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As far as social media goes, a lot of companies put most of their energy into creating perfect tweets and managing a great Facebook page. LinkedIn, unfortunately, is often forgotten and neglected. However, a well maintained LinkedIn page can draw in new clients, prospective employees, and even investors and new business partners. By following the tips below, you can establish… Read more
Engaging your customers is one of the most successful ways of ensuring that a business remains profitable for as long as possible. There is a popular quote which depicts a customer as the most important asset to any business. It is therefore absolutely necessary to embrace all the effective platforms which will facilitate excellent customer relations. Of these platforms, there… Read more
When you own a business, no matter the size, you are bound to face a PR crisis at some point. When it comes to handling a PR crisis over social media, there are a few tips to help you since a situation can spiral out of control in a matter of minutes. Hopefully, when your crisis comes it will be… Read more
In a day and age when the small business owner must provide his or her customers with what they want yesterday and not today, it makes sense to offer them a wide range of products, services, and payment options. With that being said, where do mobile payments rank on your list as far as important options for your customers? For… Read more
Super Bowl Sunday is this weekend! And of all the things we do, gone social, there is perhaps no more digitalized event in the world. Commercials to the halftime performance Beyonce will give, we’ll all be tuned in somewhere. The gist here is, Super Bowl Sunday is flat out entertaining, by the time the Ravens and 49ers kick and recieve… Read more
Twitter is definitely one of the most popular social networks that many small businesses should use. Although Google+, Pinterest and LinkedIn are said to be the must-have networks for social media marketing, only a small fraction of small businesses utilizes these sites. Simply because majority of businesses, large-scale or small-scale ventures, would rather engage with the social media site that… Read more
With the advent of the internet a lot of business has changed almost beyond recognition, and for the most part this is good news. Business has become cheaper, more accessible for everyone, and much more communicative and open since the web first began connecting people with each other and giving us access to realms of information. As a result many… Read more
For those companies in the home remodeling and repair business, hopefully 2013 finds you modeling a major push in the area of social media. As more and more companies are finding out, social media can add up to a winning formula for them, that is if they do it right. Research nationwide has discovered that close to 30 percent of… Read more
While many professionals in the last few years have turned to social media to grow their businesses, others are still taking the wait-and-see approach, wondering if SM is really for them. So, it is that time of year again when millions of individuals shudder at the thought of having to once again do their taxes. Except for maybe going to… Read more
I Hear There’s Rumours on the Internets … This infamous quote from George Bush Jnr may be a source of countless internet memes, but it also sums up the attitude of many misguided business executives whose digital strategies are doomed to failure. According to Gartner, 50% of enterprises are not receiving a worthwhile return on their investment in social media… Read more
