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For many business owners, becoming more social in 2013 is likely one of their goals. In order to have a better chance of bringing new customers to your business, along with retaining the ones you already have worked hard to get, using social media is a great means to go about that. With a positive social media agenda, you can… Read more
It is a new start for many small business owners. With 2013 here, a number of those individuals who own companies will use the next 12 months to improve their businesses in a number of ways, including better promotion. As many business owners can tell you, their spending efforts towards advertising, marketing and overall promotion have been cut back in… Read more
Whether you are a business executive who travels the country and the world for that matter, or you are just your ordinary vacationer who wants to get away from time to time by yourself or with family and friends, social media can be a good friend. As more travelers are finding out these days, using social media to help in… Read more
Navigating the legal waters of the internet can be a tricky business, especially when you have several (or many) employees to think about. Maybe you are not too worried about the legality of your social media activity because everything you post is run through your legal department… but did you know that you can also be held accountable for things… Read more
One of my ‘favourite’ SEO strategies has always been ‘link baiting’. Essentially this means writing an article to be eye catching and entertaining enough that people will want to share it, so that then when they read it on your site they’ll be more likely to want to post it on their own websites or on forums. This was a… Read more
If you run a small business, the chances are pretty good that you have thought about using social media to promote your company. There are many benefits associated with this type of online marketing that any type of business can receive. Using this guide will help you prepare a social media marketing guide for your small business in 2013. Since… Read more
If your company has an active social media account, you’re probably always hearing how you need to use social media to listen to your customers. Listening to your following can provide you with insight into who makes up your target market and what they think about your business, but listening on social media does not mean reading a few posts… Read more
As the New Year draws closer, it is likely that more and more companies will look at what well-known brands like Starbucks (more than 17,000 stores worldwide) and Dunkin’ Donuts (2,600 stores in 30 countries) have done to become more mobile. Being more mobile and engaging in social media to promote such customer activity, both companies have continued to grow… Read more
In terms of social media strategy, there are a few buzzwords that get thrown around a lot. I hear a lot about ‘engagement’, a lot about ‘community’, and a fair amount of ‘influence’ and ‘thought leaders’. What I don’t hear much about, though, is ‘omnipresence’, which is the cornerstone of any successful social media executive’s successes. Being an expert on,… Read more
Have you ever heard something like image is everything? Well, this is true in not only dating but also when it comes to marketing. In addition, someone once said, we all have one opportunity to make the first impressions. If you are using Facebook ads to help promote your business, you must better understand how you can make your page… Read more
