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For any business, communication is one of the most important tools needed for success. Unlike casual conversation, business interactions can be more reliant on certain language skills and understanding these is vital to your performance. Social media can help improve these skills, giving you an easy way to gain success in your business – but how? 1. Regular use There… Read more
Twitter has quite a good reputation these days. More and more companies are using Twitter as a way to keep in touch with their colleagues, business partners, clients and as a way to promote themselves. When Twitter went down on Thursday, June 21st, 2012; it was definitely a shocker for many people. Many were flashing back to the days when… Read more
For some (read: casual users), a social network like the photo-sharing app Instagram is a great place to post cute pictures of their newborn baby to share with close friends and family. For others (read: power users), Instagram is a place to market yourself or your brand. A devoted and strong Instagram following can boost your other social accounts and… Read more
According to recent statistics, Twitter has 1,100 000 users in South Africa (World Wide Worx) and in the last three months of 2011, South Africans posted over 5,000 000 tweets (The Guardian). South Africa also has a huge number of mobile Internet users. According to the myGamma Global Marketing Advertising Index, it’s the third largest… Read more
Most of us have seen the commercial where the elderly woman has fallen and cannot get up. As she rests on her kitchen floor awaiting help, you almost want to reach through the TV screen and pick her up yourself. Now imagine the item that has fallen down is your company’s social media program. Is there a way to fix… Read more
When it comes to an exciting, interesting, fashion-forward and ethical e-commerce brand, there’s a new kid in town. We’re talking about Boticca.com – launched in 2009, it has gone from strength to strength, sweeping the online fashion world off its feet. If you haven’t heard of Boticca before, it’s a platform whereby independent fashion accessory and jewellery designers from all… Read more
If you have been using social media and have been looking for new an improved ways for targeting options, then you deserve to learn more about the options provided to you by the new LinkedIn Targeted Status Updates. If you’re wondering what is this that LinkedIn is doing with this new update, the answer is pretty simple and yet very… Read more
Marketing through social media is giving companies – especially small businesses without big marketing budgets—a more even playing field when it comes to reaching potential customers or clients. So, in novice terms, how exactly is social media defined? Social media encompasses those internet or mobile-based tools that provide forums for communication and social interaction. Examples include a few that you… Read more
Consider it the most profitable college popularity contest in history. Facebook, which once went by the name “Facemash” in its early dorm-room development stages, started as a means of determining who at Harvard University was considered “hot,” and who was “not.” By compiling a list of student IDs with the best hacking skills a college education can buy, Zuckerberg made… Read more
Twitter has frequently been compared to Facebook. In reality, however, there are considerable differences between the two and describing Twitter merely as a social medium would not be doing it justice. Of course, it is fantastic as a communication tool as well, allowing you to easily stay in touch with hundreds (or even thousands) of friends all over the world.… Read more
