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Poor quality copywriting There’s never been a better time for copywriters – at least those who are only interested in creating good quality, relevant content that really sells. With so much emphasis on customer engagement and the need to produce authoritative, useful writing to improve conversion, Google will be penalising low quality website content more seriously, and punishing those that… Read more
Google’s latest series of search algorithm updates to clean up its search engine has been launched. The update is “aggressively targeting hacked spam” and is expected to impact up to 5% of search queries. Website hacking for the purposes of creating link networks, to help other sites rank in search, has become a major problem in the last few years.… Read more
You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you? If so, which service provider do you… Read more
New businesses or those considering a digital presence have a great deal to think about when building their brand online to ensure that they anticipate all the ways in which to capture a customer’s interest and sales. Unlike physically walking into a high street shop, web consumers are attracted to an online product or service by a complex assortment of… Read more
Nowadays we are required to not only compete with our rivals in the business arena but also need to hold certain qualifications and soft skills whatever industry sector we happen to fall under. This is why it is so important that your own business should look seriously into obtaining the correct training resources for you and your valued employees. Here… Read more
Are the envelopes you send your company’s mail in just plain, undecorated, white or brown envelopes? Countless firms do exactly that, and it seems reasonable, after all. Surely, it’s the content inside that matters; the envelope is just a container? Why waste time on non-essentials? Or maybe you have taken a small step further and customised your envelopes with a… Read more
As a startup business it is best to find all of the online resources straight away that can help you with your online marketing. For many of us it is always worrying where to start. For many of us business owners, the internet is our home away from home. We access various mobile sites, apps, and extensions from our tablets… Read more
Business blogging, when done well, it can be great for your business, raising awareness of your brand and encouraging traffic to your website. If it’s not done well it can have some pretty damaging effects. The fact is that it’s so easy to start a blog, meaning everyone and anyone can unleash their thoughts and opinions into the world. It’s… Read more
Search engine optimization, or SEO, is the most important aspect of your marketing campaign. The content that you create to implement your SEO is your copywriting. If you do not have good web copy, then the major search engines will skip over your website, or worse, penalize it as one that can offer no value to people. Here is a… Read more
Marketing is one of the most important business activities and without a good marketing plan even the best business ideas can fall flat. However, a marketing plan is only as good as the market data available. Here we discuss why databases are now a vital component to any marketing strategy. Marketing, in the simplest terms, is the process of making… Read more
