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July 2nd, 2013 by SEM Contributor
Times are indeed a-changing. And so are the consumers of today. The pervasiveness of the Internet and its influence vis-a-vis traditional media and advertising has been growing at such a rapid pace that in certain areas the former has already eclipsed the latter. In a 2012 study published by mediabistro, one is surprised to learn that as far as consumer…
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You may have read different opinions on how to market on Facebook. We realized that while it is a great to give some good ideas on what to do, it would also be useful to know what NOT to do as well. With that in mind, here is another list:
Talk to Your Audience, Not at Them: Social media…
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June 25th, 2013 by SEM Contributor
With around 1 million followers and thousands of likes per photo, Starbucks is extremely active on Instagram. Not only does the company participate in this form of social media, but the fans of the company are involved as well. Search for “Starbucks” on Instagram and you will be inundated with over 3.6 billion results. While getting to that level of…
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Now that social media is being adopted by everyone from the corporate board room to the owner of the local pet shop, the next generation of fully social tools and utilities will surely be full mobile. Smartphone use continues to grow with 200 million plus device users in the US alone.
One novel but very useful way some demographics user…
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June 20th, 2013 by SEM Contributor
Not Just a Grid Schedule
TV Guide has been a staple of the US culture since the first issue was printed in April of 1953. That first issue featured Lucy and Desi’s newborn Desi Arnaz Jr. with the headline “Lucy’s $50,000,000 baby!” Since that first splash into social media, TV Guide has gone on to become a daily and weekly…
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June 19th, 2013 by SEM Contributor
As a business, the three main goals are increasing engagement with followers, directing more traffic to your site and above all else, expanding your online audience. Everyone is always looking for new ways to bring in followers; well I think this tactic may be one that has been underutilised for a long time.
Follow the Right People
Let’s go back…
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June 18th, 2013 by SEM Contributor
How to Use Instagram for Business
Instagram is a social network where millions of photos are shared on a daily basis. As a result, many companies are now realizing the benefits of using this network as a tool for marketing their products and services. Here are some tips which will help you make the most of Instagram.
1. Use a …
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June 11th, 2013 by SEM Contributor
Despite its immense potential as a marketing tool, social media was not an immediate hit with big business.
Large corporations took their time to evaluate this new marketing opportunity and held back while small business took the lead. But once it caught the bug, big business found a lot to like about the new marketing platforms that social media provides.…
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June 10th, 2013 by SEM Contributor
If you aren’t sure what Vine is, you need to stop what you are doing and pay attention.
This new app from Twitter can help bring your company’s brand to the front of the crowd by using a few seconds of your time. Vine is an app you install on your phone for shooting short six second videos. You’ll be…
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