Starting a small business is exciting but requires a lot of diligence and efforts on the entrepreneur. Normally, a great idea for a product or service is enough to give you the head start you need.
But there are other factors that need to be looked at as the success of any small business relies not solely on your bright…
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June 21st, 2016 by SEM Contributor
Life After The Death Of The PageRank Toolbar
Three excellent SEO alternatives to the Google PageRank toolbar which was removed from visibility in April 2016.
Earlier this year, Google finally turned off the visibility of the toolbar that allowed SEOs to see the PageRank score of a particular web page or domain. This came as a frustrating surprise to some,…
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June 3rd, 2016 by SEM Contributor
Optimising a London-based business can be a tricky task even for the most experienced SEO.
Post-recession, the city is enjoying a thriving economy and an impressive entrepreneurial culture, but facing so many of your rivals in such a relatively small area makes it hard enough to get a London company off the ground, let alone turn your venture into a…
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May 24th, 2016 by Dan Steiner
Personalized marketing has driven businesses across all industries to try to learn more about their customers. At the same time, consumers seem to be sharing more details than ever about themselves on platforms like Facebook and Twitter.
With tools available to help businesses gather this information and put it to use, it’s easier than ever to use a customer’s social…
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May 22nd, 2016 by Dan Steiner
Social media is one of the top ways to reach consumers, offering the biggest reach for each dollar spent. While paid social media ads remain a great way to engage today’s consumers, however, ads can easily be ignored, especially if they’re surrounded by interesting updates from friends and colleagues.
For several years, businesses have turned to social media influencers to…
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May 5th, 2016 by SEM Contributor
Based on hubspot.com, there are about 12 billion web searches made every month on average in the United States alone. This figure shows how important search engine optimization or SEO is to your business.
By implementing the effective SEO techniques, you can drive traffic to your website and get the visibility you need to influence your target audience to buy…
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Running a business is hard. Running an online business is harder. You’ve got to take care of a zillion stuff.
Where do you host your site?
How do you get more traffic?
How do you convert visitors to customers?
How do you convert customers to raving fans?
Which is why it is easy to get trapped in the mundane. And…
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You have written your ebook. You have perfected every passage and reformatted it a dozen times. Everything you could possibly do to make it readable and enjoyable has been done.
But high quality writing and editing is sadly not enough. Marketing is still key, and failing to properly promote your ebook will keep your readers from even knowing it exists.…
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April 27th, 2016 by SEM Contributor
The rise of business intelligence in response to the growth in data use and the importance of effective integration, analytics and reporting in a BI platform.
Business intelligence on the rise as data collection increases
The rise of Business Intelligence (BI) and data insights is illustrated perfectly by American cloud computing company Salesforce’s acquisition of Metamind, an artificial intelligence start…
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April 18th, 2016 by SEM Contributor
Product management is known to be generally misunderstood, primarily because of the complexity of this role.
And within the startup world, this role has a new friend in the same category – growth hacking. Let us take a closer look at these two and gain a better understanding of both terms.
Definition of Product Management
Let’s begin by stating what…
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