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February 21st, 2013 by SEM Contributor
Who would think to use social media to find the best rates on car insurance?
It’s looking like more and more people are, and it’s actually a pretty good idea. Though online purchases are only at around 20% of insurance policies purchased, the numbers of online purchases have increased about 5% from 2009, according to a survey by ComScore.
So…
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February 20th, 2013 by SEM Contributor
So many people are using social media sites it is now vital that brands use these platforms to reach more customers and create campaigns which appeal to their target audience. While most companies prefer Facebook because it’s more visual, they are only now starting to learn just how powerful Twitter can be if used correctly.
Twitter can be a great…
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February 19th, 2013 by SEM Contributor
February is a month of numerous award shows, and although the Grammys, the Oscars, and other events are televised, watching from your couch wearing sweatpants doesn’t make you feel like you are in the middle of the action.
Thankfully, there’s Twitter. The social network gives you access into the entire preparation of an award show via your favorite stars: from…
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February 18th, 2013 by SEM Contributor
Have you ever had the feeling that you were being watched? Well starting this spring, I’d venture to say your feeling will be at an all time high.
According to a private source from Facebook Inc, the social media corporation plans to release a location-tracker app in mid-March. This application is designed to help users track each other’s location, regardless…
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February 14th, 2013 by SEM Contributor
With all that business owners have to do in a “normal” work day, monitoring social media feeds probably ranks low on their importance list.
That being said, not checking out the social networking habits of potential employees they may hire can turn out to be a missed opportunity to see if he or she truly is the right fit for…
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February 12th, 2013 by SEM Contributor
When you run several social media profiles while running your medical practice, it’s easy for mistakes to happen. Furthermore, social media etiquette changes constantly and can be different for every industry. It can be difficult to know how to market your practice through social media without making blunders that can cost you new patients, or worse, get you into legal…
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February 11th, 2013 by SEM Contributor
With the advent of the Internet in the not too distant past, consumers found a million (literally more) ways to shop for goods and services.
While many shoppers still use the old-fashioned means of shopping, i.e. through word-of-mouth, watching commercials, viewing newspaper or magazine ads, etc. others have turned online to find what they need.
As a result, those businesses…
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February 7th, 2013 by SEM Contributor
As far as social media goes, a lot of companies put most of their energy into creating perfect tweets and managing a great Facebook page. LinkedIn, unfortunately, is often forgotten and neglected. However, a well maintained LinkedIn page can draw in new clients, prospective employees, and even investors and new business partners. By following the tips below, you can establish…
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February 6th, 2013 by SEM Contributor
Engaging your customers is one of the most successful ways of ensuring that a business remains profitable for as long as possible. There is a popular quote which depicts a customer as the most important asset to any business. It is therefore absolutely necessary to embrace all the effective platforms which will facilitate excellent customer relations. Of these platforms, there…
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February 5th, 2013 by Ann Smarty
When you own a business, no matter the size, you are bound to face a PR crisis at some point. When it comes to handling a PR crisis over social media, there are a few tips to help you since a situation can spiral out of control in a matter of minutes.
Hopefully, when your crisis comes it will be…
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