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January 15th, 2013 by SEM Contributor
For many business owners, becoming more social in 2013 is likely one of their goals.
In order to have a better chance of bringing new customers to your business, along with retaining the ones you already have worked hard to get, using social media is a great means to go about that.
With a positive social media agenda, you can…
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January 11th, 2013 by SEM Contributor
It is a new start for many small business owners.
With 2013 here, a number of those individuals who own companies will use the next 12 months to improve their businesses in a number of ways, including better promotion.
As many business owners can tell you, their spending efforts towards advertising, marketing and overall promotion have been cut back in…
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January 10th, 2013 by SEM Contributor
Whether you are a business executive who travels the country and the world for that matter, or you are just your ordinary vacationer who wants to get away from time to time by yourself or with family and friends, social media can be a good friend.
As more travelers are finding out these days, using social media to help in…
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January 10th, 2013 by SEM Contributor
Navigating the legal waters of the internet can be a tricky business, especially when you have several (or many) employees to think about. Maybe you are not too worried about the legality of your social media activity because everything you post is run through your legal department… but did you know that you can also be held accountable for things…
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December 27th, 2012 by SEM Contributor
One of my ‘favourite’ SEO strategies has always been ‘link baiting’. Essentially this means writing an article to be eye catching and entertaining enough that people will want to share it, so that then when they read it on your site they’ll be more likely to want to post it on their own websites or on forums. This was a…
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December 24th, 2012 by SEM Contributor
The growth in smartphones has meant that it has never been easier for people to communicate. No matter the distance that two people are apart, or the social context of their relationship, the increased availability of high speed data transfer and advent of social media platforms such as Facebook and Twitter means that more and more people are able to…
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December 21st, 2012 by SEM Contributor
If you run a small business, the chances are pretty good that you have thought about using social media to promote your company. There are many benefits associated with this type of online marketing that any type of business can receive. Using this guide will help you prepare a social media marketing guide for your small business in 2013. Since…
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December 20th, 2012 by SEM Contributor
If your company has an active social media account, you’re probably always hearing how you need to use social media to listen to your customers. Listening to your following can provide you with insight into who makes up your target market and what they think about your business, but listening on social media does not mean reading a few posts…
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December 18th, 2012 by SEM Contributor
As the New Year draws closer, it is likely that more and more companies will look at what well-known brands like Starbucks (more than 17,000 stores worldwide) and Dunkin’ Donuts (2,600 stores in 30 countries) have done to become more mobile.
Being more mobile and engaging in social media to promote such customer activity, both companies have continued to grow…
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December 13th, 2012 by SEM Contributor
In terms of social media strategy, there are a few buzzwords that get thrown around a lot. I hear a lot about ‘engagement’, a lot about ‘community’, and a fair amount of ‘influence’ and ‘thought leaders’. What I don’t hear much about, though, is ‘omnipresence’, which is the cornerstone of any successful social media executive’s successes.
Being an expert on,…
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