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November 15th, 2012 by SEM Contributor
The age of the standard, cardboard cut-out website has passed. People just don’t find static brochure- like webpages appealing anymore. Potential customers want to hear more about what you can offer them, and what helpful experiences you can pass on to them; not what the latest special is. Going to a website full on marketed products and sales pitches isn’t…
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November 14th, 2012 by SEM Contributor
New research indicates that Facebook is as addictive as crack or heroin. Just like Pavolov’s dogs, we’re mentally salivating for a ping or a ding that increases the dopamine levels in our brains. People who have been spending significant amounts of time on the Internet had different prefrontal cortexes than those who still have lives offline.
No one really knows…
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November 13th, 2012 by SEM Contributor
As a consumer and/or small business owner, what method has worked best for you when it comes to shopping for car insurance?
In many cases, individuals still like the traditional method of dealing with an insurer through the phone and personal visits. Others, however, are finding that online is the way to go when it comes to shopping for their…
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November 8th, 2012 by SEM Contributor
It is a well established fact Facebook fan pages have the power to drive customer engagement with brands if utilized correctly. However, it is not as simple as putting a page up and getting a lot of likes. In order to have increased customer engagement on Facebook, it is essential to maximize the reach of your brand. Reach simply means…
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November 7th, 2012 by SEM Contributor
There are so many celebrities and public figures on Twitter today. If you don’t have a Twitter account, you should consider getting one if you love celebrity gossip. These particular music artists are all about keeping Twitter updated and frequently tweet throughout the day. Check out their pages, and consider following them to keep up with their daily activities.
Miley
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November 6th, 2012 by SEM Contributor
Branding through social media is bigger than it ever was. More and more companies are coming out of traditional marketing mediums and indulging in digital marketing on the web, where interactive mediums are helping brands identify what they’re doing right and what they should be doing right. The most popular of these mediums has always been Facebook, followed by Twitter,…
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November 5th, 2012 by SEM Contributor
As Americans head to the polls on Tuesday, Nov. 6 to select their next President, you might be surprised the role social media could have in determining the outcome.
Four years ago, Barack Obama started a groundswell of support on social media, which some say helped carry him to the White House. Four years later, will Gov. Mitt Romney be…
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October 30th, 2012 by SEM Contributor
It is understood that compliance in the financial industry is one of the costs of doing business. Compliance covers all areas of business and is designed to protect both the financial planner and their clients. Recently, with the onrush of social media, compliance has had to broaden its boundaries to address potential problems inherent in this medium.
Social Media is …
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October 26th, 2012 by Damian Davila
It’s not unusual for consumers to look a company up on the Internet before they decide to do business with them. In fact, the company that does not have a website can be said to not even exist in the minds of consumers. They reason that any reputable business should have a website. If they can’t find a company online,…
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October 25th, 2012 by SEM Contributor
Just as many other industries are getting the message, many in the auto insurance industry have been driving forward when it comes to promoting their brands on social media.
Given the fact that more consumers are using different social media networks for a variety of personal and business means, it only makes sense that companies offering auto insurance quotes should…
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