No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.
Did you know that according to American Express, 55% of consumers have intended to make a…
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April 1st, 2016 by SEM Contributor
Gathering data is an important step towards understanding your market, but it is how you interpret that data that really counts.
Getting To Grips With Marketing Intelligence Reports
Market intelligence is key if you wish to outperform your competitors and stay one step ahead in your chosen industry. However, over the years, the way in which market intelligence is gathered…
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March 31st, 2016 by SEM Contributor
Improving data centers is a good thing for everyone, so even rivals like Facebook and Google are willing to team up for this endeavor. Rivals don’t always help each other, but when both stand to benefit, it makes sense. They are in fact teaming up. Google has joined Facebook’s open computer project that is researching how to improve data centers.…
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January 18th, 2016 by SEM Contributor
A decade ago many businesses could operate without a website. Local companies didn’t lose much without a Web presence, and simple sites worked for large corporations.
At this point, every company in the developed world benefits from a website.
Even smaller operations in the smallest of towns are included here. Websites sit atop the list of business essentials in the…
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December 21st, 2015 by SEM Contributor
Poor quality copywriting
There’s never been a better time for copywriters – at least those who are only interested in creating good quality, relevant content that really sells. With so much emphasis on customer engagement and the need to produce authoritative, useful writing to improve conversion, Google will be penalising low quality website content more seriously, and punishing those that…
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October 20th, 2015 by SEM Contributor
Google’s latest series of search algorithm updates to clean up its search engine has been launched. The update is “aggressively targeting hacked spam” and is expected to impact up to 5% of search queries.
Website hacking for the purposes of creating link networks, to help other sites rank in search, has become a major problem in the last few years.…
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September 23rd, 2015 by SEM Contributor
You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you?
If so, which service provider do you…
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August 31st, 2015 by SEM Contributor
New businesses or those considering a digital presence have a great deal to think about when building their brand online to ensure that they anticipate all the ways in which to capture a customer’s interest and sales.
Unlike physically walking into a high street shop, web consumers are attracted to an online product or service by a complex assortment of…
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August 13th, 2015 by Harry Price
Nowadays we are required to not only compete with our rivals in the business arena but also need to hold certain qualifications and soft skills whatever industry sector we happen to fall under. This is why it is so important that your own business should look seriously into obtaining the correct training resources for you and your valued employees. Here…
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June 29th, 2015 by SEM Contributor
Are the envelopes you send your company’s mail in just plain, undecorated, white or brown envelopes? Countless firms do exactly that, and it seems reasonable, after all. Surely, it’s the content inside that matters; the envelope is just a container? Why waste time on non-essentials?
Or maybe you have taken a small step further and customised your envelopes with a…
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