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June 29th, 2012 by SEM Contributor
I recently spammed all of my LinkedIn contacts with an endorsement for the website ReferralKey.com. A LinkedIn friend of mine sent me the same invitation in a rare moment where I had fantasies of bringing in some business for my SEO shop; boy would my partner be astonished when I suddenly started setting up biz-dev calls like I was Alec…
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June 29th, 2012 by SEM Contributor
According to recent statistics, Twitter has 1,100 000 users in South Africa (
World Wide Worx) and in the last three months of 2011, South Africans posted over 5,000 000 tweets (
The Guardian). South Africa also has a huge number of mobile Internet users. According to the
myGamma Global Marketing Advertising Index, it’s the third largest…
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June 29th, 2012 by Miguel Salcido
Most of us have seen the commercial where the elderly woman has fallen and cannot get up. As she rests on her kitchen floor awaiting help, you almost want to reach through the TV screen and pick her up yourself.
Now imagine the item that has fallen down is your company’s social media program. Is there a way to fix…
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June 29th, 2012 by Ann Smarty
When it comes to an exciting, interesting, fashion-forward and ethical e-commerce brand, there’s a new kid in town. We’re talking about Boticca.com – launched in 2009, it has gone from strength to strength, sweeping the online fashion world off its feet.
If you haven’t heard of Boticca before, it’s a platform whereby independent fashion accessory and jewellery designers from all…
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June 27th, 2012 by SEM Contributor
If you have been using social media and have been looking for new an improved ways for targeting options, then you deserve to learn more about the options provided to you by the new LinkedIn Targeted Status Updates.
If you’re wondering what is this that LinkedIn is doing with this new update, the answer is pretty simple and yet very…
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June 27th, 2012 by Ann Smarty
In hospitality marketing news, leading hotel marketing group, WIHP Hotels, has been engaged to gain visibility for Library Hotel Collection, a New York boutique hotel group set to launch two new properties.
WIHP Hotels will help Library’s not only with their recent rebrand, but via WIHP’s Convert website-marketing suite for independent hotels. The coming Aria Hotel in Budapest and Hotel…
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June 26th, 2012 by SEM Contributor
There is a well known saying that we eat with our eyes, in which case it is no surprise to see the new food based app Burpple. If Instagram had a baby with Pinterest, Burpple would be its offspring. Cute little chubby funster baby Burpple.
Unfortunately I don’t have Burpple yet, because it hasn’t yet been released on Android, which…
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June 24th, 2012 by Ann Smarty
Nowadays most of us use at least three social media sites (Twitter, Facebook and Google Plus). While it is really hard to choose between Facebook and Twitter (they are too different, so we use both), it’s almost impossible to get away from Google Plus is you use other Google’s projects like Gmail (so we are forced to sue that one…
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June 22nd, 2012 by SEM Contributor
Marketing through social media is giving companies – especially small businesses without big marketing budgets—a more even playing field when it comes to reaching potential customers or clients.
So, in novice terms, how exactly is social media defined? Social media encompasses those internet or mobile-based tools that provide forums for communication and social interaction. Examples include a few that you…
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June 14th, 2012 by SEM Contributor
Consider it the most profitable college popularity contest in history.
Facebook, which once went by the name “Facemash” in its early dorm-room development stages, started as a means of determining who at Harvard University was considered “hot,” and who was “not.” By compiling a list of student IDs with the best hacking skills a college education can buy, Zuckerberg made…
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