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June 13th, 2012 by SEM Contributor
Twitter has frequently been compared to Facebook. In reality, however, there are considerable differences between the two and describing Twitter merely as a social medium would not be doing it justice. Of course, it is fantastic as a communication tool as well, allowing you to easily stay in touch with hundreds (or even thousands) of friends all over the world.…
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June 8th, 2012 by Ann Smarty
A recent survey by The Creative Group has revealed that more than 50% of marketing and advertising professionals believe that companies will look to further their investment in social media sites like Facebook in the next 12 months.
Why would they be doing this? Simply because, Facebook is one of the simplest, cheapest and most effective ways for brands to…
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June 1st, 2012 by SEM Contributor
This month, Bing announced their Social Sidebar – well timed for just a few weeks after uproar in the SEO industry from the Google Penguin update, and a few days before Facebook’s IPO. As their market share of search creeps up – and as users in blind trials say they prefer Bing results to Google – is it time to…
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May 31st, 2012 by SEM Contributor
A Facebook Timeline Page has a fast access and multifunctional admin panel that allows you customize, monitor and effectively manage your brand’s page. By familiarizing this panel, you can be your own web developer and program (with simple tweaks and clicks) your page in a way that it will heighten your brand on Facebook, one of the world’s most famous…
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May 31st, 2012 by SEM Contributor
It is difficult to measure your social media engagement. However, you can tell if your audience is attentive when you chat with them through the social media. The following steps can help you get started:
Dump pointless metrics
Here, vanity numbers will not help. Increasing the numbers of your Facebook fans or Twitter followers is a good thing; however, the…
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May 24th, 2012 by SEM Contributor
The weight loss industry has shown considerable strides in their successful utilization of social media resources to create engagement and customer loyalty in today’s competitive market. The weight loss race is a flourishing one with many of today’s industry leaders relishing in record profits in the last month and more to be expected within the next quarter. Weight Watchers alone…
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May 22nd, 2012 by SEM Contributor
The new Google+ iPhone app blows away a few widely held assumptions, captures the hearts and minds of reviewers, and begs the question: is even a clear victory going to be enough to make Google+ a household name?
There’s no way to talk about the Google+ app without talking about the things Google usually does, and didn’t do this time.…
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May 18th, 2012 by SEM Contributor
Location-based social networking is one of the newest trends to hit the web. Similar to traditional social networks, location-based networks allow users to broadcast to their contact list. But where Facebook and Twitter allow you to broadcast your thoughts, these other networks allow for the broadcasting of your location.
These location-based networks can make it incredibly easy for those on…
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May 17th, 2012 by Ann Smarty
Did you know that 50% of social media users communicate in languages other than English? Can you imagine the potential reach for your business if you were able to translate your content into some of the top languages on social media?
Social media translations may not be for everyone – private users, who share for the sake of sharing, and…
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May 14th, 2012 by Ann Smarty
powerhouse. Famous for the contributions those in the city have made to music, theater, film and art, it is no wonder that people around the world think of the Big Apple perhaps before any other city in the United States.
Unsurprisingly, bloggers are popping up all over the city. From Manhattan to Brooklyn, one of the largest concentration of locally…
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