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April 17th, 2012 by Ann Smarty
In today’s 24/7 information age, having a social media policy in place for your business proves more important than ever.
For some companies, letting employees use social media during the day is beneficial in helping to promote the business, while others shy away from having workers taking to Facebook, Twitter, Google+ and other social venues.
As a small business owner,…
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April 16th, 2012 by SEM Contributor
Back in the eighties social media began in chat rooms intended for college use and the military. The Internet was intended to exchange instant messages via email using the infamous Darpa program. Today, social media can be used by anyone and everyone who has access to the Internet. What call waiting was to us who remember it in the 80s,…
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April 16th, 2012 by Damian Davila
Many businesses go online and find out their reputations are being muddied by a few vindictive customers and some competitors running negative ad campaigns (that’s right, it’s not just for politics).
There are any number of reasons why your company brand may receive negative attention in the news that can multiply exponentially and create trouble.
Here are a few ways…
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April 11th, 2012 by SEM Contributor
Social media websites like Facebook and Twitter are quickly proving to be more than simple interactive websites – they are emerging as some of the most important social soapboxes that have ever existed.
With this type of heavy use and popularity come issues of liability and responsibility and, believe it or not, it would seem that social media liability insurance…
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April 9th, 2012 by SEM Contributor
So, you’ve worked hard, gained friends and followers, tweeted your heart out and have finally created something beautiful. The boss is happy and the customers keep on coming back for more. A good start – but a few hundred followers aren’t going to start a revolution. You have to be cruel to be kind; because you will never hear any…
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April 9th, 2012 by Ann Smarty
Twitter’s roll out of built-in retweet functionality rubbed more than one user the wrong way when it laid claim to the term “retweet” itself, a community-crafted word that had a very specific use.
Meaning for one user to post a tweet originaly posted by another, with additional tags, thoughts or credits included as the retweeter wished, the word has been…
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April 5th, 2012 by SEM Contributor
Social media is such a huge part of society now that as an employer you’ve probably checked out the Facebook profiles of all your employees or potential hires at one time or another. Maybe you even monitor them regularly. But with such concern over privacy, most people have gotten wise and adjusted their settings so no one but their “friends”…
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April 4th, 2012 by SEM Contributor
Twitter, Facebook, Google+, LinkedIn, YouTube, Pinterest… it seems there’s no end to social media and networking sites. As these technologies have emerged, some educators have become increasingly frustrated with students who use these sites during class, or who clearly have the time for social networking when they don’t seem to have the time to excel in their studies. But some…
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April 3rd, 2012 by SEM Contributor
Just being on a social networking platform isn’t enough anymore. You need to have real fans who visit your page and contribute to the community building exercise. Besides, you would also need some interesting Facebook apps that would help in keeping your fans engaged.
If you fail to engage your fans or aren’t able to offer them something interesting, there…
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March 30th, 2012 by SEM Contributor
Google’s new social network Google+ is the strongest candidate for becoming the new leading network for referral traffic. Even though it is relatively new, your audience is already there and is ready to communicate with you. In this article, you will find some useful tips on how to have a unique Google+ user experience while connecting with your audience.
1) …
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