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January 12th, 2011 by Roberta Budvietas
According to the latest research, the Baby Boomers using social media has increased enormously in 2010 but despite the rate of growth less than 50% of the Baby Boomers are registered on Social Media.
Why is this when Baby Boomers created the technology so many Generation X and Y people call normal? Steve Jobs of Apple is a Baby Boomer. …
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January 12th, 2011 by Ann Smarty
Digg Dialogg has become a popular experiment, because it gives average users the opportunity to pose questions in an online rostrum to preselected celebrities, politicians, and business magnates. From Ozzy Osbourne to Marissa Mayer, Stephen Colbert to Jim Lentz,
Digg Dialogg has covered topics both serious and whimsical. Here are a few of the most memorable:
1. US Toyota President…
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January 11th, 2011 by Ann Smarty
*This is the second post in “History of social media” series. Please see the first part here: Before Social Media: Precursors*
Social media has moved onto a whole new playing field since its’ slow start in the late 1970’s. The creation of more sophisticated software, interactive websites and new ways of sharing information and content have boosted networking to a…
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January 10th, 2011 by Damian Davila
The professional networking site, LinkedIn, is known for developing effective email marketing campaigns to promote its premium memberships to its subscribers. Below you can find an example of one of its campaigns sent out on August 3rd, 2010
However for the first time on January 6, 2011, LinkedIn tried to promote its advertising platform, LinkedIn DirectAds to its subscribers through…
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January 10th, 2011 by Damian Davila
Funded in 2009 by Kleiner Perkins Caufield & Byers (KPCB), as part of its “iFund,” in cooperation with Apple, and by Reid Hoffman, Founder of LinkedIn and investor in Facebook, Shopkick has the vision of bridging the mobile and physical retail worlds.
Shopkick’s iPhone and Android apps allow store patrons to automatically check in at stores as they walk in,…
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January 7th, 2011 by SEM Contributor
If your business is on Facebook, adding a custom landing page can have a big impact on your presence there. A custom landing page can help drive web traffic, add value to your online marketing efforts and increase sales.
If you’re considering the types of benefits a custom landing page can create, this post will help make up your mind.…
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January 6th, 2011 by Roberta Budvietas
One would think that social media would make tracking down relatives, friends and colleagues easier, especially when you know that they are on that particular circuit. But is it?
In the lead-up to Christmas, I tried to track down some of my family.
Now, neither my married nor my maiden names are common. We’re not Smith or Jones or Chan. …
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January 6th, 2011 by SEM Contributor
2010, while not the year when social media ‘really took off’ as many will say, it hit the mainstream a long time before that, it did see the major networks, Twitter and Facebook drawing in some really impressive figures. Facebook, the world’s most popular social network surpassed the 500 million mark, while Twitter closed in on the coveted 100 million…
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January 5th, 2011 by SEM Contributor
At last! A strategy to clean up the “digital detritus” that I left all over the Internet before tweaking to the reality that, “What happens online, stays online . . .
forever!” (See: ‘Dealing with ‘Online-Multiple Personality Disorder’)
Writing on
Time magazine’s
Techland blog, Allie Townsend outlines what steps you can take if you, like me, were initially…
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January 5th, 2011 by Tisha Tolar
Groupon’s growing market share of the group buying phenomenon and its rejection of Google’s $6 billion buyout has lead investors to pour money into the fledging start up. Its value has increased by four fold and is now estimated to be worth an outstanding $4.8 billion. With more investors on the horizon and the popularity of group deals Groupon is…
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