Ski Resorts Lifting Their Social Media Efforts
Nearly every business is on social media, and ski resorts are no exception.
For an industry that is dominated by vacationers and diehard ski lovers, ski resorts must capitalize on the season and vacationers’ budgets. This only intensifies the need to be on social media.
What are ski resorts doing to cater to people looking to hit the slopes for a cool vacation?
Follow along as we take a look at some examples of ski resorts on social media.
Facebook Challenges and Offers from Dubai
Wouldn’t it be wonderful to go skiing in Dubai?
As it appears on the Ski Dubai Facebook page, it would be quite the experience.
At the time of publication, Ski Dubai is promoting their Ice Warrior IV Challenge obstacle course. From their Facebook cover, there is plenty of information about the sub-zero course itself, the entry fee and registration details, and more – it even includes that proceeds will go to the Dubai Center for special needs.
This highly effective use of space is put together with plenty of high-quality, attention-grabbing pictures across the Facebook page. Facebook viewers can see details about the ski resort, including great deals such as a free entrance on the person’s birthday with a National ID card.
With great visuals, deals that easily grab one’s attention, and some unique offers such as the obstacle course, there is little wonder why Ski Dubai is doing well on Facebook – to the tune of 114k likes!
Hashtags and Promotions from Utah Resort
It may be “Utah’s best kept summer secret,” according to Solitude Mountain Resort’s Twitter page, but there is no secret in the resort’s strong Twitter presence.
Boasting more than 5,000 followers, Solitude takes a calm approach to the rapid-fire network – with posts every couple of days or so.
When they do post, though, followers can expect plenty of media, hashtags, and great offers to make it worth their time. Of course, all of these are strong strategies for building and maintaining an effective social media following.
They make it easy. From mentions regarding a Facebook contest to simply buy one get one free deals inside of a tweet, Solitude keeps the focus on the customer. Skiers looking for some interesting offers and more can get what they need from the Twitter page.
Overview
These quick examples illustrate how a social media strategy can easily translate to a particular industry.
For ski resorts, there is a slightly higher need for specific offers – and the use of media can really help prospective travelers feel more comfortable choosing a particular place.
With the right amount of content, offers, and media, social resorts can continue to lift their social media efforts across the major networks – including Facebook, Twitter, and more like Google+ and Instagram.
About the Author: Brian Neese writes about technology, cheap hotels in New York, marketing, much more.
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Posted in Social Networking. Tags: resorts, social networking for business, travel and social media
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