Social Media And SEO: How To Use Facebook And Google+ To Promote Your E-commerce
The popularity of social media has forever changed the way we think about search engine optimization. Now it seems that SEO before the social media era was very simple: create a website, which can be easily crawled by Google bots, add a few keywords and it’s done! Nowadays optimization is a process, which involves users and follows the old word of mouth paradigm that everything your friend recommends seems 100 times more interesting than the same thing recommended by a total stranger.
Sharing and liking is the new link building
Social sharing is in its essence very similar to link building. The technique known as link building was used by search engines to determine which websites are more relevant to the search. The more often the website was linked to, the more credible and important it seemed to Google bots. Social sharing is similar in this respect: the more often certain type of content is shared, the higher will be its place on the search results page. However, social media revive the old concept with a new interesting twist. Let’s say that you are a Google+ user interested in deals on cars and so is one of your friends. Your friend has recently stumbled upon an online service with the best car deals and he +1 it. The next time you google for car deals, the website recommended by your friend will get to the top results simply because your friend liked it before. You will also receive an information that this website was +1 by your friend, which will probably make you even more eager to try it out. In the social media era search results become personal and dependent on your and your friends’ behavior online.
How to encourage customers to recommend your products?
Now that you know how important social sharing is, you need to ask yourself if you are doing everything you can to make sure that your customers share information about your products. First of all, check if your product pages provide useful links to social media sites or order Magento integration services to improve links between your online store and social media. Always include social media in your advertising campaign, for example, use your social media profiles as an important part of the advertising strategy, encouraging your customers to follow your Facebook profile and learn more about your products. But most of all, make sure that the provided content is eye-catching and interesting. Your customers will only share content, which they find cool enough to tell their friends about it. In order to improve the overall look of your shopping cart, find the best Magento designers, who will be able to make your store look fresh and trendy. Add high resolution pictures and product videos to each of your product pages. Create an account on Instagram and YouTube to share your content with other users and prospective customers. Use your Facebook and Google+ profiles to conduct contests for your customers with your products as the main prizes.
Alex Buka is a writer and Social Media Marketer in the Magento custom development company with 3+ years of experience in SEO, IT copywriting and social media management.
Posted in Social Networking.
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