A “How To” of Social Media for Cosmetologists

• August 6th, 2013 by Phil

Looking across the social media landscape to find the best supported businesses, not too many people would mention your local neighborhood cosmetologist as a prime candidate for networking. But as is so often the case, our general idea of how the web and mobile might serve business is often skewed too. Beauty businesses are actually very well suited to a… Read more

Will Your Business Be More Social This Year?

• January 11th, 2013 by SEM Contributor

It is a new start for many small business owners. With 2013 here, a number of those individuals who own companies will use the next 12 months to improve their businesses in a number of ways, including better promotion. As many business owners can tell you, their spending efforts towards advertising, marketing and overall promotion have been cut back in… Read more

5 Ways Social Media Could Improve Your Business Language Skills

• July 4th, 2012 by SEM Contributor

For any business, communication is one of the most important tools needed for success. Unlike casual conversation, business interactions can be more reliant on certain language skills and understanding these is vital to your performance. Social media can help improve these skills, giving you an easy way to gain success in your business – but how? 1. Regular use There… Read more

Newspaper Publishers Not Embracing Social Media Are Missing the Train

• March 14th, 2012 by Ann Smarty

Having been in journalism in one form or another now for 23 years, I have seen a variety of changes. Among those changes is the advent of social media, something that many of us have welcomed with open arms. Others, however, have been slow to get on the social media train, with some even missing the train altogether. My current… Read more

Why Aren’t Many Older Business Owners Using Social Media?

• December 22nd, 2011 by Ann Smarty

Social media is a powerful tool that all businesses should integrate into their marketing campaigns. However, there are many older businesses owners that avoid, or even refuse to use social media. According to a report from The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their… Read more

Does Your Company Still Not Get Social Media?

• November 29th, 2011 by SEM Contributor

While social media has become the online darling for countless businesses nationwide and around the world for that matter, some companies still don’t get it. Whether it’s a clear lack of understanding of the power of social media or a hesitancy to put in the time and effort, many company heads still are missing out on the opportunity to correspond… Read more

Boost Your Business Through Social Media Networking

• November 17th, 2011 by SEM Contributor

Social networking sites are spreading like wild fire. They are not only connecting people but also building businesses. Virtual connections built across nations are helping sell products and services. Social networking sites are adapted by individuals, professionals, students, organizations and corporate to communicate and know the pulse of the majority on any relevant matter. Let us find how social media… Read more

Are Companies Efficiently Networking Their Small Businesses?

• October 20th, 2011 by SEM Contributor

Social networking comes in different shapes and sizes, but for many small businesses, the social networking process does not receive enough emphasis. For companies not taking advantage of the social networking tools available, lost business opportunities can quickly come to the forefront, leaving the competition there to scoop up the business. For companies who have taken advantage of the different… Read more

A Properly Executed Facebook Fanpage Can Help Your Business

• October 10th, 2011 by SEM Contributor

Every business needs a social marketing plan. Social media has become as needed a tool as the telephone. Yes, if you are not using social media, you might as well not be using a telephone either. A properly executed Facebook Fanpage can make it much easier to grow your business and make more money. Social media is an important way… Read more

Is Your Business Social Enough?

• August 22nd, 2011 by SEM Contributor

In a day and age of ever-growing social media, how much importance does your business place on this subject? Marketing one’s company is more important than ever given the struggling economy and the fight for every business dollar. Is your company positioned to take advantage of the social media revolution? If you are not currently using social media or are… Read more