Why Aren’t Many Older Business Owners Using Social Media?

• December 22nd, 2011 by Ann Smarty

Social media is a powerful tool that all businesses should integrate into their marketing campaigns. However, there are many older businesses owners that avoid, or even refuse to use social media. According to a report from The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their… Read more

Is Your Business Social Enough?

• August 22nd, 2011 by SEM Contributor

In a day and age of ever-growing social media, how much importance does your business place on this subject? Marketing one’s company is more important than ever given the struggling economy and the fight for every business dollar. Is your company positioned to take advantage of the social media revolution? If you are not currently using social media or are… Read more

Is There a Benefit to Using LinkedIn?

• June 23rd, 2011 by SEM Contributor

We have Facebook and Twitter, perhaps hundreds of thousands of forums and websites pertaining to our business niche, email, text messaging, phones – why should we use LinkedIn?  Is it not just another website that will take our or our marketing team’s time up? The value of LinkedIn, for many, is not the quality of the site or the tools,… Read more

Why Your Business Needs to be More Social

• May 17th, 2011 by SEM Contributor

In the mid nineties, a few businesses started informational Web sites. The Luddites looked on bemused, thinking to themselves that this ‘internet thing’ will never catch on. A few years later those same Luddites were sneering at those business owners who were setting up full e-commerce Web sites. This time they may have been thinking how unlikely it would be… Read more

Social Media: An Unnecessary Evil for Small Businesses?

• February 15th, 2011 by SEM Contributor

I was making my way home from work the other day, strolling through Bognor Regis when I walked past the office of a local taxi service. I noticed that an A4 piece of paper had been sellotaped to the window, announcing to anyone passing that the company now has both a Twitter and Facebook account. This amused me since I… Read more

Creditors Now Check Social Media

• June 1st, 2010 by Bethany North

If you have been trying to turn a blind eye on your behavior in social media, now it is time to face the music. Everyone out there has the ability to access what you discuss and do online, especially with the more popular websites, like Twitter and Facebook. Yes, much of your social media information is accessible, especially if your… Read more