Have You Received an Email About ReferralKey Lately?

• June 29th, 2012 by SEM Contributor

I recently spammed all of my LinkedIn contacts with an endorsement for the website ReferralKey.com. A LinkedIn friend of mine sent me the same invitation in a rare moment where I had fantasies of bringing in some business for my SEO shop; boy would my partner be astonished when I suddenly started setting up biz-dev calls like I was Alec… Read more

Is Your Business Social Enough?

• August 22nd, 2011 by SEM Contributor

In a day and age of ever-growing social media, how much importance does your business place on this subject? Marketing one’s company is more important than ever given the struggling economy and the fight for every business dollar. Is your company positioned to take advantage of the social media revolution? If you are not currently using social media or are… Read more

LinkedIn: The Targeted, Professionally Social Network

• July 12th, 2011 by SEM Contributor

Business networking has moved beyond the corporeal boundaries of business dinners and cocktail parties and into the ether world of the Internet. LinkedIn is arguably the most effective professional and business-oriented social networking organization available today. Whether you are looking for a job, have a job to offer, are searching for investors or want the perfect contact for a business… Read more

Twitter and Your Business: K.I.S.S. Marketing

• July 7th, 2011 by SEM Contributor

Most businesses present themselves on social network sites for expanded customer exposure, but many business owners are lost when attempting to figure out how to properly, legally and kindly exploit Twitter. The fast pace of this social networking environment can add to confusion, but when properly managed, Twitter can offer quick market research, easily build relationships and enhance business profiles.… Read more

LinkedIn: An Undervalued Marketing Platform

• April 12th, 2011 by SEM Contributor

As a communications tool, LinkedIn offers individuals and companies multiple opportunities to engage specific groups with relevant content. On the consumer side, these benefits have an established record of success: the size of the audience – which numbers more than 100 million members worldwide – confirms the importance of LinkedIn as an effective medium for finding jobs, networking with peers,… Read more

Dining Out Apparently Means More Than Eating to Socially Active Consumers

• January 25th, 2011 by Tisha Tolar

Repeat business is the bread and butter for most restaurants and bars in any location. These business rely on their neighbor’s going out routines to remain unchanged and they are happy to always be ready with good food and drinks for their loyal patrons.… Read more