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November 21st, 2012 by SEM Contributor
Social media is a valuable tool when it comes to marketing your business, and you probably know how much time and effort it takes to develop a strong social media presence. However, there is much more to social media than spreading the word about your brand. You must also develop relationships with your audience members, and that means getting them…
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September 24th, 2012 by SEM Contributor
2012 has been a whirlwind of a year and in just a few short months it will all be over – but not happily for everyone. We’re in September and like many other job hunters you have an overwhelming feeling of “Where the heck are the jobs?!” For the most part so many applicants feel very disoriented, frustrated and from…
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July 4th, 2012 by SEM Contributor
For any business, communication is one of the most important tools needed for success. Unlike casual conversation, business interactions can be more reliant on certain language skills and understanding these is vital to your performance.
Social media can help improve these skills, giving you an easy way to gain success in your business – but how?
1. Regular use
There…
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April 9th, 2012 by SEM Contributor
So, you’ve worked hard, gained friends and followers, tweeted your heart out and have finally created something beautiful. The boss is happy and the customers keep on coming back for more. A good start – but a few hundred followers aren’t going to start a revolution. You have to be cruel to be kind; because you will never hear any…
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March 20th, 2012 by SEM Contributor
As much as social media has allowed individuals and companies to connect, the unfortunate fact has been that many social media sites did not allow self promotion. As a result, many business owners have struggled to find a way to use these sites to promote themselves and their businesses without breaking the rules and without being censored.
All too often,…
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March 14th, 2012 by Ann Smarty
Having been in journalism in one form or another now for 23 years, I have seen a variety of changes.
Among those changes is the advent of social media, something that many of us have welcomed with open arms. Others, however, have been slow to get on the social media train, with some even missing the train altogether.
My current…
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December 22nd, 2011 by Ann Smarty
Social media is a powerful tool that all businesses should integrate into their marketing campaigns.
However, there are many older businesses owners that avoid, or even refuse to use social media.
According to a report from
The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their…
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July 12th, 2011 by SEM Contributor
Business networking has moved beyond the corporeal boundaries of business dinners and cocktail parties and into the ether world of the Internet. LinkedIn is arguably the most effective professional and business-oriented social networking organization available today.
Whether you are looking for a job, have a job to offer, are searching for investors or want the perfect contact for a business…
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June 23rd, 2011 by SEM Contributor
We have Facebook and Twitter, perhaps hundreds of thousands of forums and websites pertaining to our business niche, email, text messaging, phones – why should we use LinkedIn? Is it not just another website that will take our or our marketing team’s time up?
The value of LinkedIn, for many, is not the quality of the site or the tools,…
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April 12th, 2011 by SEM Contributor
As a communications tool, LinkedIn offers individuals and companies multiple opportunities to engage specific groups with relevant content. On the consumer side, these benefits have an established record of success: the size of the audience – which numbers more than 100 million members worldwide – confirms the importance of LinkedIn as an effective medium for finding jobs, networking with peers,…
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