British Businesses Getting More Social With Consumers

• December 10th, 2013 by SEM Contributor

Social media is no longer a privilege for businesses, and it’s no longer something only large businesses or only businesses in the U.S. use; social media is a must for each and every business, worldwide. Back in 2011, a KPMG survey found that the UK is lagging a bit when it comes to social media. At the time, more than… Read more

Using Social Media to Net the Best Computer Software

• November 28th, 2013 by SEM Contributor

While the advent of computer technology has made operating a business as smooth and efficient as ever, for the non-tech minded, selecting the right computer software can present a very daunting task. Luckily, there is an army of knowledgeable “techies” accessible through the social media community, happily waiting to assist the most timid business owner with their computer software needs.… Read more

How Are Hotel Chains Getting More Social With Travelers?

• November 19th, 2013 by SEM Contributor

As the demands for hotel reservations increase due to the holidays or business requirements, more and more companies are turning to social media to promote deals and address customers’ concerns. Some of the more social hotel chains include Hilton, Radisson, Westin, Comfort Suites and Marriott. Those who book hotel rooms like to feel that the company cares about their experiences; … Read more

Why is Instagram Not Working for Our Business?

• September 13th, 2013 by SEM Contributor

Instagram, while relatively new to the social media scene, has become a popular venue for consumers and businesses alike. Started in October 2010, the site allows users to post photos, and its mobile apps let users add filters and effects to their pictures. Instagram can be a great marketing tool for many businesses, but only if you use it correctly.… Read more

Modern Business: The Social Media Strategy

• August 6th, 2013 by SEM Contributor

Advertisers and marketers are infiltrating social networks. In fact, many corporations believe there is no better platform for reaching potential new customers. Lately they’ve been coming up with ingenious new ways to reach users on platforms like YouTube, Twitter, and Facebook. It looks like those methods are bound to change, however, as users become hip to their ways and marketers… Read more

Is the Medical Profession Getting More Social?

• July 2nd, 2013 by SEM Contributor

When the first draft of the Hippocratic Oath was created in the 12th century, social media was considered words chiseled in stone and left for others to read. Centuries later, the medical field is using social media more and more everyday as a way to reach out to others in the profession and keep patients in the know. But, with… Read more

Does Our Business Need More Focus on Google+?

• May 10th, 2013 by SEM Contributor

As many in the social media world know, Google developed a social networking to compete with Facebook and Twitter. The big two social networks had taken quite a chunk of the customer base for Google, so the latter felt it had to act. As with most other computer based programs, Google stepped up to the plate with something they thought… Read more

Is Facebook for Work or Pleasure?

• May 8th, 2013 by SEM Contributor

Facebook: not just a place for families, fun, and games. Today, the largest and most popular social media giant is also prime property for small businesses and entrepreneurs to network with other professionals, as well as communicate with current and prospective new customers or clients. From so-called “fan” pages to group pages, to virtual communities, Facebook offers small business owners… Read more

Does My Business Need to be Pinning?

• May 3rd, 2013 by SEM Contributor

Pinterest has exploded onto the social media scene, and boasts 48.7 million global users as of early 2013. Many companies have taken note of those numbers, and are starting to look at Pinterest as another marketing stream. But is it right for your small business? Visual Stories Pinterest is not a conversational site; rather, it allows people to tell their… Read more

Do I Let My Staff Use Social Media?

• March 28th, 2013 by SEM Contributor

Social media allows better communication and engagement with customers when done right, but it can also cause problems. Blocking your employees entirely from social media during work hours may lose you some valuable connections, but you should have a social media policy in place so everyone knows the rules. Workplace Social Media Stats According to the Social Media & Workplace… Read more