What Goes into a Successful Digital Strategy?

• January 17th, 2013 by SEM Contributor

I Hear There’s Rumours on the Internets … This infamous quote from George Bush Jnr may be a source of countless internet memes, but it also sums up the attitude of many misguided business executives whose digital strategies are doomed to failure. According to Gartner, 50% of enterprises are not receiving a worthwhile return on their investment in social media… Read more

Hate ‘Em or Hate ‘Em Facebook Ads are Here to Stay

• September 14th, 2012 by SEM Contributor

Online ads: marketers have a love-hate relationship with them; users have a hate-hate relationship. Marketers love them because they provide an easy and affordable way to reach a wide target audience. They hate them because they’re not really proving their worth in terms of click-throughs and conversions. Users hate them because they’re ubiquitous and, despite what Facebook (and Google, for… Read more