Harnessing Social Media for Your Business Through Sales and Marketing

• July 2nd, 2013 by SEM Contributor

Times are indeed a-changing. And so are the consumers of today.  The pervasiveness of the Internet and its influence vis-a-vis traditional media and advertising has been growing at such a rapid pace that in certain areas the former has already eclipsed the latter. In a 2012 study published by mediabistro, one is surprised to learn that as far as consumer… Read more

How Big Weight Loss Companies Use Social Media to Drive Sales

• May 24th, 2012 by SEM Contributor

The weight loss industry has shown considerable strides in their successful utilization of social media resources to create engagement and customer loyalty in today’s competitive market. The weight loss race is a flourishing one with many of today’s industry leaders relishing in record profits in the last month and more to be expected within the next quarter. Weight Watchers alone… Read more