The Sexy Truth of Converging Marketing Trends

• July 30th, 2013 by SEM Contributor

Effective social media marketing never really was a linear function operating within the so-called marketing funnel. And particularly where hospitality is concerned, marketers trying to “convert” in conventional ways has often proven disastrous. A recent article we caught via the a tweet (below) from @emmanuelleMTL a Montreal VP… Read more

Need To Make Your Site More Liked?

• November 15th, 2012 by SEM Contributor

The age of the standard, cardboard cut-out website has passed. People just don’t find static brochure- like webpages appealing anymore. Potential customers want to hear more about what you can offer them, and what helpful experiences you can pass on to them; not what the latest special is. Going to a website full on marketed products and sales pitches isn’t… Read more