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January 8th, 2014 by SEM Contributor
According to an
eMarketer report, 1.73 billion people use social media worldwide. That’s one out of every four people. Clearly, social media provides an incredible opportunity to reach a huge audience.
It seems as though every company is jumping on the social media bandwagon (for good reason), and car insurance companies are no different. The U.S. Census found that roughly…
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February 21st, 2013 by SEM Contributor
Who would think to use social media to find the best rates on car insurance?
It’s looking like more and more people are, and it’s actually a pretty good idea. Though online purchases are only at around 20% of insurance policies purchased, the numbers of online purchases have increased about 5% from 2009, according to a survey by ComScore.
So…
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February 11th, 2013 by SEM Contributor
With the advent of the Internet in the not too distant past, consumers found a million (literally more) ways to shop for goods and services.
While many shoppers still use the old-fashioned means of shopping, i.e. through word-of-mouth, watching commercials, viewing newspaper or magazine ads, etc. others have turned online to find what they need.
As a result, those businesses…
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November 13th, 2012 by SEM Contributor
As a consumer and/or small business owner, what method has worked best for you when it comes to shopping for car insurance?
In many cases, individuals still like the traditional method of dealing with an insurer through the phone and personal visits. Others, however, are finding that online is the way to go when it comes to shopping for their…
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October 25th, 2012 by SEM Contributor
Just as many other industries are getting the message, many in the auto insurance industry have been driving forward when it comes to promoting their brands on social media.
Given the fact that more consumers are using different social media networks for a variety of personal and business means, it only makes sense that companies offering auto insurance quotes should…
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