Harnessing Social Media for Your Business Through Sales and Marketing

• July 2nd, 2013 by SEM Contributor

Times are indeed a-changing. And so are the consumers of today.  The pervasiveness of the Internet and its influence vis-a-vis traditional media and advertising has been growing at such a rapid pace that in certain areas the former has already eclipsed the latter. In a 2012 study published by mediabistro, one is surprised to learn that as far as consumer… Read more

Top New Trends in Internet Marketing for 2013

• January 16th, 2013 by Damian Davila

The days of simply creating a website and expecting traffic are over. Webmasters and business owners alike are becoming more savvy about what it takes to reach the ideal customer. If you ‘re not in on the trends, your business will be left behind. By analyzing the top Internet marketing trends for 2013, you can stay on top of your… Read more

Lil Wayne Brakes Guinness Record for Most ‘Likes’

• February 22nd, 2011 by Tisha Tolar

Lil Wayne, rapper extraordinaire, had busted up the Guinness World Record for getting 588,243 likes in a brief 24 hour period. The record was previously held, if only for mere hours, by Oreo, the cookie. Oreo had gone out to set the World Record by posting their intentions on their Facebook page. The brand encouraged fans to ‘like’ the page… Read more

Social Media Marketing Isn’t Rocket Science, or . . . So I Thought

• December 1st, 2010 by SEM Contributor

Utilizing social media as a marketing tool for your business or website isn’t that difficult, or so I thought. Once I was shown some basic SEO techniques, applying them as a marketing tool on Facebook, Twitter or other sundry social platforms didn’t seem to be all that difficult.  I thought it was very intuitive. You want to connect with clients… Read more

Karmaback: Harness the Power of Reward Based Social Promotion

• October 26th, 2010 by Ann Smarty

Karmaback is a new type of commercial social networking service, that aims to provide a platform from which advertisers can promote their brands, by harnessing the power of peoples personal social media accounts. Karmaback hopes to achieve this by offering non-business users the ability to earn karma points, which they do by interacting with the Karmaback system. Points can then… Read more

How to Incorporate Twitter to Increase Exposure to Any Event

• July 28th, 2010 by Tisha Tolar

If you have an event coming up whether it is a business expo or a small local community fundraiser, Twitter can be used to increase attendance and draw attention to your cause. Consistency is key to getting the attention you want but there are some things you need to do to make an effective marketing campaign. Create a Special Account… Read more

Google Working Toward Twitter Boost

• June 9th, 2010 by Tisha Tolar

Advertisers can now introduce Google users directly to their Twitter page right from their Google ads. Last year, Google struck a $15 million deal with Twitter that would incorporate ‘tweets’ into the search engine’s results. Google is finally ready to unleash a new type of display ad that will allow Twitter users to follow advertisers directly. The new ads will… Read more

The Twitter Etiquette You Must Know

• April 29th, 2010 by Bethany North

It’s no secret that Twitter is a common tool used by so many businesses, especially those that may be focusing on marketing or public relations. Now that the cat is out of the bag, you can’t necessarily approach Twitter in the same way. Regular Twitter users are oversaturated with the abuse of social media, so they may not be open… Read more