Effective Online Reputation Management Creates New Business

• October 26th, 2012 by Damian Davila

It’s not unusual for consumers to look a company up on the Internet before they decide to do business with them. In fact, the company that does not have a website can be said to not even exist in the minds of consumers. They reason that any reputable business should have a website. If they can’t find a company online,… Read more

Using Social Media For Reputation Management

• April 16th, 2012 by Damian Davila

Many businesses go online and find out their reputations are being muddied by a few vindictive customers and some competitors running negative ad campaigns (that’s right, it’s not just for politics). There are any number of reasons why your company brand may receive negative attention in the news that can multiply exponentially and create trouble. Here are a few ways… Read more

Why Jobseekers And Facebook Shouldn’t Mix

• March 23rd, 2011 by SEM Contributor

Having recently gone through the process of hiring a new employee in my own company, I feel I am in a position to give you some insight into how a Facebook profile can greatly impact on whether an applicant makes it through to the interview stage or whether their CV gets binned right there and then.

Whether they like to

… Read more