Newspaper Publishers Not Embracing Social Media Are Missing the Train

• March 14th, 2012 by Ann Smarty

Having been in journalism in one form or another now for 23 years, I have seen a variety of changes. Among those changes is the advent of social media, something that many of us have welcomed with open arms. Others, however, have been slow to get on the social media train, with some even missing the train altogether. My current… Read more

Why Aren’t Many Older Business Owners Using Social Media?

• December 22nd, 2011 by Ann Smarty

Social media is a powerful tool that all businesses should integrate into their marketing campaigns. However, there are many older businesses owners that avoid, or even refuse to use social media. According to a report from The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their… Read more

Does Your Company Still Not Get Social Media?

• November 29th, 2011 by SEM Contributor

While social media has become the online darling for countless businesses nationwide and around the world for that matter, some companies still don’t get it. Whether it’s a clear lack of understanding of the power of social media or a hesitancy to put in the time and effort, many company heads still are missing out on the opportunity to correspond… Read more

Engage your Facebook Fans with Pictures

• November 14th, 2011 by SEM Contributor

Facebook pages can be a big help to drive traffic to your resource and connect to audiences. However, it’s a common problem of the Facebook business accounts owners that after reaching a several thousand likes threshold, pages seem to attract fewer fans than before and posts get less feedback than ever. This latency may be caused by numerous factors, comprising… Read more

Are Companies Efficiently Networking Their Small Businesses?

• October 20th, 2011 by SEM Contributor

Social networking comes in different shapes and sizes, but for many small businesses, the social networking process does not receive enough emphasis. For companies not taking advantage of the social networking tools available, lost business opportunities can quickly come to the forefront, leaving the competition there to scoop up the business. For companies who have taken advantage of the different… Read more

A Properly Executed Facebook Fanpage Can Help Your Business

• October 10th, 2011 by SEM Contributor

Every business needs a social marketing plan. Social media has become as needed a tool as the telephone. Yes, if you are not using social media, you might as well not be using a telephone either. A properly executed Facebook Fanpage can make it much easier to grow your business and make more money. Social media is an important way… Read more

Is Your Business Social Enough?

• August 22nd, 2011 by SEM Contributor

In a day and age of ever-growing social media, how much importance does your business place on this subject? Marketing one’s company is more important than ever given the struggling economy and the fight for every business dollar. Is your company positioned to take advantage of the social media revolution? If you are not currently using social media or are… Read more

14 Ways To Promote Your Facebook Page

• August 1st, 2011 by SEM Contributor

Facebook has become an important communications and marketing channel for many small businesses, many of whom could benefit from having more visitors to their pages. Unfortunately the average small business operator has neither the time nor the resources to promote Facebook pages like big business can but there are several simple things one can do to get more visitors. Include… Read more

LinkedIn: The Targeted, Professionally Social Network

• July 12th, 2011 by SEM Contributor

Business networking has moved beyond the corporeal boundaries of business dinners and cocktail parties and into the ether world of the Internet. LinkedIn is arguably the most effective professional and business-oriented social networking organization available today. Whether you are looking for a job, have a job to offer, are searching for investors or want the perfect contact for a business… Read more

Twitter and Your Business: K.I.S.S. Marketing

• July 7th, 2011 by SEM Contributor

Most businesses present themselves on social network sites for expanded customer exposure, but many business owners are lost when attempting to figure out how to properly, legally and kindly exploit Twitter. The fast pace of this social networking environment can add to confusion, but when properly managed, Twitter can offer quick market research, easily build relationships and enhance business profiles.… Read more