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May 17th, 2011 by SEM Contributor
In the mid nineties, a few businesses started informational Web sites. The Luddites looked on bemused, thinking to themselves that this ‘internet thing’ will never catch on. A few years later those same Luddites were sneering at those business owners who were setting up full e-commerce Web sites. This time they may have been thinking how unlikely it would be…
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April 27th, 2011 by SEM Contributor
The power of social media can not be negated in the present world. Social media has become such an indispensable part of millions of people’s life and has extended its reach to almost every part of the world. Like any other marketplace, the web world also has lot to derive through the new found mode of connection.
Even though, almost…
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April 12th, 2011 by SEM Contributor
As a communications tool, LinkedIn offers individuals and companies multiple opportunities to engage specific groups with relevant content. On the consumer side, these benefits have an established record of success: the size of the audience – which numbers more than 100 million members worldwide – confirms the importance of LinkedIn as an effective medium for finding jobs, networking with peers,…
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February 21st, 2011 by Ann Smarty
Social media is a great viral marketing tool. What can spread a word more effective than a few hundreds of timely tweets? However, unfortunately, few marketers really “get it” how to execute social media marketing to aid their word of mouth campaigns.
A new really huge and in-depth article on linkbait has some great information on how to use social…
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February 15th, 2011 by SEM Contributor
I was making my way home from work the other day, strolling through Bognor Regis when I walked past the office of a local taxi service. I noticed that an A4 piece of paper had been sellotaped to the window, announcing to anyone passing that the company now has both a Twitter and Facebook account. This amused me since I…
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January 31st, 2011 by Damian Davila
Kickstarter is an innovative social startup that uses crowd sourcing to fund creative projects and ambitious endeavors. This startup is made up of a team of 14 in New York, New York with offices in the Lower East Side. Half of them work on the product (designing and coding), and the other half work with the community.
Kickstarter sets itself…
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January 24th, 2011 by SEM Contributor
Social Media continues to grow and become more important for business. This is not an assertion but a fact. Consumers continue to head for social media sites in their droves, and marketers are recognizing the importance of attracting and keeping those users. One of the most important challenges that face today’s companies is how to optimist their LinkedIn accounts.…
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January 7th, 2011 by SEM Contributor
If your business is on Facebook, adding a custom landing page can have a big impact on your presence there. A custom landing page can help drive web traffic, add value to your online marketing efforts and increase sales.
If you’re considering the types of benefits a custom landing page can create, this post will help make up your mind.…
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December 29th, 2010 by Ann Smarty
In an age where “friends” are found on Facebook and “tweets” are not simply sounds that birds emit, it is imperative for any successful business to embrace all avenues of social media. From Facebook and Twitter to Yelp and YouTube, research has shown that approximately 67% of Internet users regularly participate in some form of social networking. This realization epitomizes…
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November 24th, 2010 by SEM Contributor
If you want to make social media work for your business, the only real blueprint for success is to be patient, creative, and open to anything. Social media success isn’t an exact science, but anyone looking to improve their visibility should look into these top social media sites for business.
Twitter
If you are looking to raise your business’ profile…
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