Are You Twittering Mostly on Fridays? Everyone Else Is

• April 29th, 2011 by Tisha Tolar

Two independent resources have conducted studies about the habits of social media users and it seems the results are consistent with Friday being the ideal day to head online and find out what you need to know. During the research, it was found that the majority of updates, status changes, and Tweets occur on Fridays, with an 18% increase over… Read more

Funding Your Indie Project through Kickstart

• January 31st, 2011 by Damian Davila

Kickstarter is  an innovative social startup that uses crowd sourcing to fund creative projects and ambitious endeavors.  This startup is made up of a team of 14 in New York, New York with offices in the Lower East Side. Half of them work on the product (designing and coding), and the other half work with the community. Kickstarter sets itself… Read more

Dining Out Apparently Means More Than Eating to Socially Active Consumers

• January 25th, 2011 by Tisha Tolar

Repeat business is the bread and butter for most restaurants and bars in any location. These business rely on their neighbor’s going out routines to remain unchanged and they are happy to always be ready with good food and drinks for their loyal patrons.… Read more

Karmaback: Harness the Power of Reward Based Social Promotion

• October 26th, 2010 by Ann Smarty

Karmaback is a new type of commercial social networking service, that aims to provide a platform from which advertisers can promote their brands, by harnessing the power of peoples personal social media accounts. Karmaback hopes to achieve this by offering non-business users the ability to earn karma points, which they do by interacting with the Karmaback system. Points can then… Read more

Twitter at the Height of Fashion (Week)

• September 22nd, 2010 by Tisha Tolar

Fashion Week in NY makes national headlines each year but for 2010, it was the social networking world that blew up with news about the upcoming fashions by known designers. Twitter especially seemed to be the go-to resources for fashion-conscious followers. Marketers of all-things-fashion have set the Twitterverse on fire with the start of New York’s Fashion week. Between September… Read more

How to Incorporate Twitter to Increase Exposure to Any Event

• July 28th, 2010 by Tisha Tolar

If you have an event coming up whether it is a business expo or a small local community fundraiser, Twitter can be used to increase attendance and draw attention to your cause. Consistency is key to getting the attention you want but there are some things you need to do to make an effective marketing campaign. Create a Special Account… Read more

Social Media – Not Just for the Hip and Trendy

• December 23rd, 2009 by Tisha Tolar

We are used to seeing the host of volunteers this time of year.  They are usually standing in shopping malls and street corners ringing bells and looking for donations.  They are one of the dwindling populations of helpers that assist families in need during the winter and especially at the Holiday time of year.… Read more

Holiday Shopping Getting Boost With Social Media

• November 26th, 2009 by Tisha Tolar

For retailers, it’s usually the most wonderful time of the year, but with consumer spending down because of the recession, businesses are looking to social media tools such as Twitter, Facebook, and YouTube to draw in more holiday shoppers.  Deloitte recently released its 24th Annual Holiday Retail Spending and Trends Survey.  They questioned over 10,000 consumers and found that 17%… Read more