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August 8th, 2011 by SEM Contributor
Friends to Fans and Followers: To generate brand awareness for its Old Spice fragrance line, Procter & Gamble invited Facebook users to “Turn Up Your Man Smell” by becoming “fans” of its products. Within a week, the brand’s fan page had more than 120,000 new fans. Not content merely to draw fans to its Facebook page, the Red Robin…
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March 11th, 2011 by Tisha Tolar
In light of the recent antics of superstar Charlie Sheen, the process of advertising through social media has been put even more in the spotlight. More and more celebrity endorsements are coming to the forefront of social media news as regular people are learning truly how much celebs are making by making a simple post on Twitter about a product…
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