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January 7th, 2014 by SEM Contributor
By now, you’ve almost certainly heard the term “content marketing.”
It’s not a new concept, but it’s become one of the biggest buzzwords in online advertising. And for good reason: Content marketing costs 62% less than traditional marketing, and generates about three times as many leads.
But there is, of course, a catch: You have to get lots of eyes…
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March 14th, 2011 by Tisha Tolar
A new study of social networking shows that women who upload a ton of self-snapped photos of themselves are having trouble with self-esteem issues and are using the social sites to garner attention for themselves.
In fact, many have been shown to use social sites like Facebook to directly compete for that attention.
The researchers checked out the amount…
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March 10th, 2011 by SEM Contributor
Have you ever heard someone say that they watch the Super Bowl just for the commercials? These ads are notorious for being some of the best commercials of the year. But think about the power of a statement like that. People are saying that they WANT to watch a shameless promotion of a product or service.
This debunks the myth…
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December 8th, 2010 by Cijo Abraham Mani
Yahoo has launched its latest product idea “Yahoo! KPost” in Hong Kong and Korea. From now on Yahoo users in Hong Kong and Korea can use KPost to share and find up-to-date information through KPost. Yahoo KPost combines both search and social media results and give users a better way to find the latest updates as they search for relevant…
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