Research Essay: Do Ads Work on Social Network?

• August 8th, 2011 by SEM Contributor

Friends to Fans and Followers: To generate brand awareness for its Old Spice fragrance line, Procter & Gamble invited Facebook users to “Turn Up Your Man Smell” by becoming “fans” of its products. Within a week, the brand’s fan page had more than 120,000 new fans. Not content merely to draw fans to its Facebook page, the Red Robin… Read more

FDA Cracks Down on Social Media Medical Ads

• August 26th, 2010 by Tisha Tolar

Pharmaceutical companies that promote their products using Facebook Share application have stricter rules to abide by per the Food and Drug Administration. After the pharmaceutical group was Novartis was called into question for their misuse in promoting Tasigna, a medicine used to treat types of leukemia, the FDA has laid down more laws on social media practices. Facebook Share application… Read more