Should Your Company Use Social Media for Customer Service?

• March 7th, 2012 by SEM Contributor

Social media is something that many companies have a difficult relationship with. They understand that it’s important, and they understand the need to engage with their customers, but they’re not entirely sure how to use social media services effectively. Most companies already monitor what people are saying about them on social services, and have some form of presence for marketing,… Read more

Embrace The Social Noise – Listen to your Consumers

• December 29th, 2010 by Ann Smarty

In an age where “friends” are found on Facebook and “tweets” are not simply sounds that birds emit, it is imperative for any successful business to embrace all avenues of social media. From Facebook and Twitter to Yelp and YouTube, research has shown that approximately 67% of Internet users regularly participate in some form of social networking. This realization epitomizes… Read more