How Social Media Awareness Can Benefit Your Business Or Charity Cause

• December 5th, 2012 by SEM Contributor

Social media is a marketing force that modern businesses can no longer afford to ignore. Twitter is no longer a place to exchange meaningless updates; job seekers and businesses have learned to use it as a powerful tool of information exchange. More and more companies are putting their focus on Facebook and Twitter for one simple reason — that’s where… Read more

How to Measure and Improve Your Social Media Engagement

• May 31st, 2012 by SEM Contributor

It is difficult to measure your social media engagement. However, you can tell if your audience is attentive when you chat with them through the social media. The following steps can help you get started: Dump pointless metrics Here, vanity numbers will not help. Increasing the numbers of your Facebook fans or Twitter followers is a good thing; however, the… Read more