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March 7th, 2012 by SEM Contributor
Social media is something that many companies have a difficult relationship with. They understand that it’s important, and they understand the need to engage with their customers, but they’re not entirely sure how to use social media services effectively. Most companies already monitor what people are saying about them on social services, and have some form of presence for marketing,…
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February 27th, 2012 by SEM Contributor
Social media marketing is ‘The’ craze concerning internet marketing. There are so many new social media sites, each with some unique approach or new agenda; it can become quite overwhelming to decide on the most suitable platforms for your blog promotion. However, it is evident that Pinterest (a relatively new image based social media site) has proved to be one…
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February 13th, 2012 by SEM Contributor
Whether you are on YouTube, Twitter, Flickr or Facebook, what you share will have a huge impact on you and your overall brand. Therefore, before sharing anything in social media, you need to think about what kind of online personality you want to project. Here are some guidelines which can help you connect effectively with your customers and enhance your…
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July 7th, 2011 by SEM Contributor
Most businesses present themselves on social network sites for expanded customer exposure, but many business owners are lost when attempting to figure out how to properly, legally and kindly exploit Twitter. The fast pace of this social networking environment can add to confusion, but when properly managed, Twitter can offer quick market research, easily build relationships and enhance business profiles.…
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June 27th, 2011 by SEM Contributor
Social media marketing is evolving fast and companies are struggling to keep up with new tactics and strategies. What worked two years ago is becoming less effective.
The following are some vital elements which you need to keep in mind when marketing in social media.
Go Real Time
Social media marketing is about publishing in real time. This means that…
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June 16th, 2011 by SEM Contributor
It is no secret. Facebook is everywhere. You can’t pull up a newspaper (or an RSS feed, depending on your fancy) without finding something new about Facebook. Many use Facebook for fun, and many use it for money. What most people don’t know is that there are clear rules in play that make Facebook effective for a business vs. ineffective…
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June 14th, 2011 by SEM Contributor
If you’re involved in any kind of online marketing, or if you just happen to be aged 14, then the chances are you will have active Facebook profiles, Gmail accounts and you are constantly Tweeting your thoughts to the world. It’s only natural for those whose lives are absorbed by climbing the Google rankings and getting their latest website a…
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March 24th, 2011 by SEM Contributor
Did you know that one of the biggest car manufacturers in the world GM are integrating technology which will allow you to communicate directly with your Facebook profile? How crazy is that? Aside the possible safety concerns being able to tell your friends and followers that you’re outside waiting for them, or on your way to the airport, sounds fantastic!…
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February 21st, 2011 by Ann Smarty
Social media is a great viral marketing tool. What can spread a word more effective than a few hundreds of timely tweets? However, unfortunately, few marketers really “get it” how to execute social media marketing to aid their word of mouth campaigns.
A new really huge and in-depth article on linkbait has some great information on how to use social…
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February 20th, 2011 by Lorna Li
Our perception of marketing has changed vastly over the last decade. Not only is a billboard “not enough,” but companies are expected to have a presence in a long list of additional sites.
This began when the Web took real form in the early 2000s, exploded when social media became prominent, and is growing still thanks to geo-location and other …
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