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October 10th, 2013 by SEM Contributor
Twitter accounts connect you or your business instantly to potentially thousands of people or more.
Though this is great for exposure, you have to be incredibly careful about what you say. Once your statement or comment is published, there’s no going back. Sure, you can delete it—but once it’s been on the internet it always will be (and someone’s certain…
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February 12th, 2013 by SEM Contributor
When you run several social media profiles while running your medical practice, it’s easy for mistakes to happen. Furthermore, social media etiquette changes constantly and can be different for every industry. It can be difficult to know how to market your practice through social media without making blunders that can cost you new patients, or worse, get you into legal…
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January 3rd, 2012 by SEM Contributor
Social media has been around for a few years now. Yet, small businesses and small business owners still don’t understand how to use it properly. I continuously see small businesses engaged in strategies that can only be named stupid.
If you are a small business owner, or just someone from their marketing team and want to improve your social media…
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June 8th, 2010 by Bethany North
There are quite a few things that should not be done through social media, no matter how appropriate you may think that they are at the time.
Since everyone and their grandmother is literally on Facebook, and celebrities are using Twitter to have public fights, it is about time that social media gets reined in by avoiding these fatal mistakes.…
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May 10th, 2010 by Bethany North
Yes, everyone you know out there has a Facebook and possibly Twitter account, but there is still a right and a wrong way to approach social media.
To begin with, you may want to be careful with anything you say in the public environment of Twitter. There was an actual situation in Chicago where someone talked badly about the state…
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